The Homelike team had to reorganize their operations in order to deal with the spring 2020 lockdown.
Falko booked me for a 2 hours online workshop with the sales team. We worked on building a cold outreach strategy, and this is what we covered.
1. How to identify your Ideal Customer Profiles
We reviewed their current ICP and built an ICP matrix, so they could build lists of leads and have clarity on who to contact, in which company.
2. How to understand your prospects’ problems
We worked on identifying what problems Homelike’s prospects were trying to solve.
3. How to build a strategic outreach sequence
I introduced the team to the concept of triggers and we built a 5-steps sequence to get in touch with strategic prospects.
4. How to be creative in your outreach
We explored different tools to be creative when reaching out to prospects.
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