Food & Catering
The Smunch team was expanding aggressively in Germany and the founding team was looking for a solid partner to set their sales organization from the ground up.
I joined the team for a 3-months engagement. This is what we’ve done:
1. Building the 2019 sales plan
I worked with the founding team to build the 2019 sales plan, including the hiring plan, onboarding plan, comp plans, as well as budgets.
2. Building an outbound function
We worked with the Head of Sales to build a sales academy for new hires. We have also built standardized outreach sequences, and implemented them in Salesforce. I’ve also set KPIs and sales enablement tools to help lead the outbound efforts.
3. Supporting the sales management team
Finally, I helped the sales management team up-skill and we’ve worked on getting them to train and coach the sales team on a regular basis.
The Smunch team was able to grow the sales team from a small sales organization to a solid outbound machine, with SDR/AE/CSM functions. They were able to generate a steady flow of opportunities in Berlin, Hamburg, and Munich.
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