Customer Story

Discover how I've helped tens of founders build the V1 of their sales organizations


Accelerator, Venture Capital



The challenges

The Techstars Berlin team was launching the second cohort of founders and they were looking for a B2B sales partner to help their founders learn the basics of sales.

  1. They had no in-house expertise or sales mentoring for tech founders
  2. The founders expressed a strong need for coaching and training on B2B sales

How I helped

I regularly joined the founders teams and provided 1 on 1 coaching, as well as group workshops. This is what we’ve done.

1. Running public events for Techstars Berlin

I gave two talks at Techstars Berlin, where I shared insights on how to build a Minimum Viable Sales Process (MVSP), as well as using LinkedIn to generate business.

2. Running a sales workshop for the founders

I organized a 2-hours workshop with a cohort of founders. We covered the important aspect to cover when building a tech sales organization.

3. 1 on 1 coaching

After the sales workshop, I gave 1 on 1 coaching two founders, to help them structure their initial sales efforts.

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