Online Masterclass

A 90-min Live Workshop To Build Your Cold Outbound Sequence From Scratch

Stop being ignored by prospects. Start building your outbound sequences with a clear, structured process.

  • When: 5th of July at 4:00 PM Paris Time
  • Where: Online, on Zoom
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The exact system I use to get a 38% reply rate and a 27% meeting rate

Join thousands of customers working at companies like:

all these people can't be wrong:

What's included?

6 parts, 1 worksheet, hundreds of tactical takeaways

Here’s a small sample of what you’ll learn when you join this masterclass:

The “ICP Matrix” is a proven way to prospect accurately. You’ll target the right companies, and the right prospects inside of each company. Part 2.

Your prospects are always busy putting out fires and solving problems. But you can catch their attention with this simple tactic. Find out more in part 3.

What smart salespeople do to understand their prospect’s initiatives. This tactical approach will get you instant results.

What never gets you more replies. When salespeople make this mistake, their performance suffers. Part 5.

When you follow this timeless advice, you’ll get more replies. Top-performing SDRs don’t follow this rule for nothing. Part 5.

If you’re sending cold emails and LinkedIn DMs daily, you can’t afford to miss this tactic in part 5. It will save you headaches, stress, and doubt.

The 4-part framework top-performing SDRs are using to get a 38%+ reply rate. You won’t believe how simple it really is.

You’ll get more replies if your LinkedIn connection requests include a personalized note, right? Wrong! Part 5 explains why.

CAUTION: this widespread mistake is the number one reason salespeople miss their targets. Find out what it is in part 4.

Masterclass outline

  • About the instructor
  • How it works
  • Masterclass overview
  • What is an Ideal Customer Profile
  • How to build an ICP Matrix
  • Live exercise – Fill in your ICP Matrix
  • Define your prospects’ problems
  • Live exercise – Fill in your Problem Canva
  • Sequence concepts
  • Live exercise – Build your sequence skeleton
  • Connection requests frameworks
  • Messaging frameworks
  • Live exercise – Pick your frameworks and build your messages
  • Concepts review
  • Homework assignments
  • Next steps
  • Individual Coaching Session (45 min)

Hi, I'm Thibaut Souyris

I’m a sales trainer, coach, founder of SalesLabs, and creator of this live masterclass.

This masterclass is based on my experience working with sales people in SaaS and tech companies, including:

A photo of Thibaut Souyris

I found success in this space when I began experimenting with creative outbound prospecting tactics. This resulted in a 38% reply rate and a 27% meeting rate. But the results weren’t only remarkable for me:

⬇️ Expense this Masterclass ⬇️

Simply copy/paste & send this 54-word template to your manager:


I’d love to take Thibaut Souyris’s new masterclass on building an outbound sequence from scratch:

I’ll use what I learn to create an alternative version of the sequences I currently send. The goal is to double my meeting rate. Maybe even more. Fingers crossed! It’s €199.

Can I please expense it?

Frequently Asked Questions

This live masterclass is divided in 6 parts, one worksheet, and follow-up homework assignments. Each part is focused, clear and concise, a few minutes long. No fluff.

I worked hard to distill what I know about catching prospect’s attention, getting replies, and booking meetings. You’ll be able to follow and ask question live.

This way, when the masterclass is over, you’ll have your outbound sequence, ready to test.

The masterclass is held live on Zoom. You’ll receive a calendar invitation with the login information as soon as you sign up.

The live masterclass will be held on the 5th of July at 4:00 PM Paris time. As soon as you sign up, you’ll receive a calendar invitation with the login details to join the masterclass. You’ll also receive regular email reminders to prepare for the masterclass.


This live masterclass is for anyone who wants to book more meetings and generate more opportunities, specifically those selling B2B products, services, and other forms of complex solutions:

SaaS, subscription-based solutions, tech products

Enterprise suites, complex products with multiple buyers

Agencies, service-based businesses, freelancers

You can apply this masterclass to any type of B2B sales.

The live masterclass is 90 minutes long. Expect to invest 2 to 3 additional hours to finish your homework, fill in the worksheets, and get the first version of your outreach sequence ready to test.

All the tools you’ll discover in this masterclass are either free or come with a free plan. You’ll be able to apply all the concepts of this masterclass without having to purchase new tools.

This masterclass explains how to create an outbound sequence from scratch, in a live setup. I typically teach with this setup for dedicated sales teams. You’ll have the opportunity to ask me questions and build your outbound sequence live.

I’m a sales trainer and coach. I’ve been spending the last 6 years experimenting with tools and concepts so I could build (and constantly update) my playbook on starting conversations with prospects, and booking more meetings.

I still prospect every day, and you’ll find over 15 years of sales experience distilled in this masterclass.

No. It’s €199 for the live masterclass only, and €499 with the additional 1:1 coaching. In the coaching we cover the following:

  • We’ll work on building a simple, tactical action plan to get the outcomes you want.

  • I’ll review your prospecting routine, sequences, messaging, or anything you put in front of me.

  • I’ll answer any questions you may have (as long as my answers can bring you value).

There’s no catch. My main goal is to get as many salespeople as possible to stop writing terrible outreach and protect their jobs. How many people can actually afford those courses, anyways?

You won’t be watching some highly edited content and it isn’t shot on some big budget. I’m not at a beachfront villa or in front of a rented Ferrari.

It’s just me in my office, giving you tactical knowledge to generate more opportunities.

I spent thousands of hours making mistakes and experimenting on creative prospecting tactics, so you don’t have to. You’ll get instant access to my knowledge to help you get more replies and more meetings.

I’ve designed this masterclass to be actionable. It’s not some book you read once and forget. It’s a tactical live course with a system that you can use every day, and revisit frequently.

It depends on how you apply the concepts. If you follow the lessons and do your homework, expect to get some answers within a few days and book meetings shortly after.

If you do nothing, you won’t see any results.

Of course! In fact, here’s a short template you can use when pitching it to your manager:

— — —


I’d love to take Thibaut Souyris’s new masterclass on building an outbound sequence from scratch:

I’ll use what I learn to create an alternative version of the sequences I currently send. The goal is to double my meeting rate. Maybe even more. Fingers crossed! It’s €199.

Can I please expense it?


You’ll receive the recording of the session when it’s done, as well as the worksheet, and the homework assignment.

Click the “Book Your Seat” button below and you’ll be redirected to a checkout page. Immediately after signing up, you’ll receive the instructions by email, your calendar invitation, and your link to book your 1:1 if you picked this option.

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I will never spam you, or sell your info.

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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

You will receive an email with access to my calendar, where you will be able to schedule your consultation.

It costs 100 EUR + VAT if you are located in Germany.

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