A 90-min Live Workshop To Build Your Cold Outbound Sequence From Scratch

This live masterclass is divided in 6 parts, one worksheet, and follow-up homework assignments. Each part is focused, clear and concise, a few minutes long. No fluff.

I worked hard to distill what I know about catching prospect’s attention, getting replies, and booking meetings. You’ll be able to follow and ask question live.

This way, when the masterclass is over, you’ll have your outbound sequence, ready to test.

The masterclass is held live on Zoom. You’ll receive a calendar invitation with the login information as soon as you sign up.

The live masterclass will be held on the 5th of July at 4:00 PM Paris time. As soon as you sign up, you’ll receive a calendar invitation with the login details to join the masterclass. You’ll also receive regular email reminders to prepare for the masterclass.

Absolutely.

This live masterclass is for anyone who wants to book more meetings and generate more opportunities, specifically those selling B2B products, services, and other forms of complex solutions:

→ SaaS, subscription-based solutions, tech products

→ Enterprise suites, complex products with multiple buyers

→ Agencies, service-based businesses, freelancers

You can apply this masterclass to any type of B2B sales.

The live masterclass is 90 minutes long. Expect to invest 2 to 3 additional hours to finish your homework, fill in the worksheets, and get the first version of your outreach sequence ready to test.

All the tools you’ll discover in this masterclass are either free or come with a free plan. You’ll be able to apply all the concepts of this masterclass without having to purchase new tools.

This masterclass explains how to create an outbound sequence from scratch, in a live setup. I typically teach with this setup for dedicated sales teams. You’ll have the opportunity to ask me questions and build your outbound sequence live.

I’m a sales trainer and coach. I’ve been spending the last 6 years experimenting with tools and concepts so I could build (and constantly update) my playbook on starting conversations with prospects, and booking more meetings.

I still prospect every day, and you’ll find over 15 years of sales experience distilled in this masterclass.

No. It’s €199 for the live masterclass only, and €499 with the additional 1:1 coaching. In the coaching we cover the following:

• We’ll work on building a simple, tactical action plan to get the outcomes you want.

• I’ll review your prospecting routine, sequences, messaging, or anything you put in front of me.

• I’ll answer any questions you may have (as long as my answers can bring you value).

There’s no catch. My main goal is to get as many salespeople as possible to stop writing terrible outreach and protect their jobs. How many people can actually afford those courses, anyways?

You won’t be watching some highly edited content and it isn’t shot on some big budget. I’m not at a beachfront villa or in front of a rented Ferrari.

It’s just me in my office, giving you tactical knowledge to generate more opportunities.

I spent thousands of hours making mistakes and experimenting on creative prospecting tactics, so you don’t have to. You’ll get instant access to my knowledge to help you get more replies and more meetings.

I’ve designed this masterclass to be actionable. It’s not some book you read once and forget. It’s a tactical live course with a system that you can use every day, and revisit frequently.

It depends on how you apply the concepts. If you follow the lessons and do your homework, expect to get some answers within a few days and book meetings shortly after.

If you do nothing, you won’t see any results.

Of course! In fact, here’s a short template you can use when pitching it to your manager:

— — —

Hey [MANAGER],

I’d love to take Thibaut Souyris’s new masterclass on building an outbound sequence from scratch: saleslabs.io/online-masterclass.

I’ll use what I learn to create an alternative version of the sequences I currently send. The goal is to double my meeting rate. Maybe even more. Fingers crossed! It’s €199.

Can I please expense it?

Yep.

You’ll receive the recording of the session when it’s done, as well as the worksheet, and the homework assignment.

Click the “Book Your Seat” button below and you’ll be redirected to a checkout page. Immediately after signing up, you’ll receive the instructions by email, your calendar invitation, and your link to book your 1:1 if you picked this option.