8-Week Online Program

The T-shaped Sales Development Accelerator

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow's sales environment

My Students Are Working At:

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

Using The Same Old Playbook Is Costing You Money

This comes down to a simple set of problems. Prospects receive tons of similar prospecting emails or calls, and they simply ignore them. Most sales development teams use a templated approach, with no creativity and no relevance.

Your Standard Prospecting Sequence

Average numbers of days of a sequence


Average touchpoints to obtain an answer


Imagine if you could reduce the number of days of your sequence and the average touchpoints required to obtain an answer… How many more conversations would you start?

Sending tons of emails and getting no answer?

If you’re sending hundreds of emails every day, burning leads with marginal answer rate, it can be tough to figure out what to do.

You hate to pick up the phone?

Most of us SDRs are in our early twenties. If you ask us to pick up the phone and do a hundred dials every day, it’s no surprise that we quit within a few months.

Tried using social selling, with terrible results.​

This one is a classic. Everyone is praising social selling and telling you to use LinkedIn to prospect, but you’ve tried and it doesn’t work.

Program Goals

T-shaped Sales Development Model
  • Proactively build your network and get from a few hundred connections to over 10.000 in less than 6 months
  • Develop problem-focused content to attract your Ideal Customer Profiles and help warm them up for outreach
  • Use content, triggers, and experimentation to start conversations with up to 55% answer rate and 15% booking rate

You're A Great Fit If:

  • You’re already working 1+ hours per day to prospecting as an SDR, BDR, AE, or full-time sales professional (business founders are great too)
  • You’re already experiencing some success, but you want to find a way to get more answers, faster
  • You have enough freedom to organize your outreach as you wish

You're Not A Fit If:

  • You're looking for quick fixes
  • You have no freedom in the way you structure your outreach

The T-shaped Sales Development Accelerator Outline

Week 1: Groundwork

Identify your Ideal Customer Profiles (ICPs) and the problems they are trying to solve

Week 2: LinkedIn Profile Optimization

Turn your LinkedIn profile into a resource center for your prospects

Week 3: Network building

Automate your network growth and develop tactics to get in front of your ICPs

Week 4: Content Building

Identify types of content and start building content that attracts your ICPs

Week 5: Triggers & Outreach Preparation

Identify triggers and use them to get up to 55% answer rate from your ICPs

Week 6: Outreach

Use creative outreach tactics and book up to 15% of leads you are contacting

Week 7: Experimentation

Develop prospecting experiments and develop creative outreach strategies

Week 8: Implementation

Set goals and metrics and develop habits that will keep you at the top of the leaderboard

On-Demand Content​

On Demand
  • Lifetime access to the T-shaped Sales Development Accelerator Content
  • 5+ hours of on-demand content covering the 8 sections of the accelerator
  • 80+ modules, including video content, assignments and, challenges

Live Coaching Sessions

Live Coaching Session
  • Four 90-minute group coaching sessions to help you solve your prospecting challenges
  • We start with 10 minutes on a specific concept, then 60 minutes of Q&A, and we finish with a challenge
  • All calls are recorded and you're given lifetime on-demand access

Private Online Community

Private Online Community
  • Lifetime access to my private online community
  • Exclusive content and discount access
  • Expand your network and build relationships with like-minded sales reps
  • Monthly book club

Live Podcast Access

  • Access the live recording of The B2B Sales Podcast
  • You'll get 15 minutes at the end of each recording, so you can ask questions to the guest
  • We interview thought-leaders, experts, and top-performers on a weekly basis

Here's what previous students have to say

Some results​

Frederik Heise, BDR at Hubspot

Bram Van Kleef – International Business Consultant

Pricing Options


One-time payment
  • Lifetime access to the on-demand content
  • Four 90-minute group coaching calls
  • Live podcast access
  • Access to my private online community


One-time payment
  • Everything from Lite
  • One 30-minute individual onboarding call
  • Two 45-minute individual coaching calls


Multiple plans
  • Everything from Plus
  • Custom made for your team
  • Dedicated training

Next Kickoffs

October 14th, 5:15 PM CET

October 29th, 5:15 PM CET

November 11th, 5:15 PM CET

Money Back

30-Day No Hassle Guarantee

If you join the T-shaped Sales Development Accelerator and after a few weeks, do not feel it is a good fit, then you can immediately get a 100% refund – no questions asked.

About Your Host

Frequently Asked Questions

When does the accelerator start?

You’ll get access to the on-demand content as soon as you sign up, so you can start whenever you want and go at your own rhythm.

When will the live coaching sessions be?

The coaching sessions are held every second Tuesday, from 4:30 PM to 6:00 PM Berlin time. You will receive all the instructions regarding the date, time, and access link as soon as you signup.

How much time do I need to dedicate to this?

Group calls are 90 minutes. The course material and homework will take an additional 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.

How does the 30 days money back guarantee works?

If within the first 30 days you don’t feel like you’ve received as much value as promised, then just email [email protected] to receive a full refund on your investment.

Do you offer a payment plan?

Yes, but only for the “Plus” Plan. You can pay in 4 payments of €199, tax included. We charge a small premium for this option. Click here to access it.

Who is this program for?

This program is specifically built for tech sales reps who are responsible of generating opportunities. It is relevant for SDRs, BDRs, AEs, and anyone willing to learn a better way to increase business outcomes.

Book A Call

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I love helping founders and sales teams starting more conversations and closing deals faster.

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