8-Week Online Program

The T-shaped Sales Development Accelerator

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow's sales environment

My Students Are Working At:

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

Using The Same Old Playbook Is Costing You Money

This comes down to a simple set of problems. Prospects receive tons of similar prospecting emails or calls, and they simply ignore them. Most sales development teams use a templated approach, with no creativity and no relevance.

Your Standard Prospecting Sequence

Average numbers of days of a sequence


Average touchpoints to obtain an answer


Imagine if you could reduce the number of days of your sequence and the average touchpoints required to obtain an answer… How many more conversations would you start?

Sending tons of emails and getting no answer?

If you’re sending hundreds of emails every day, burning leads with marginal answer rate, it can be tough to figure out what to do.

You hate to pick up the phone?

Most of us SDRs are in our early twenties. If you ask us to pick up the phone and do a hundred dials every day, it’s no surprise that we quit within a few months.

Tried using social selling, with terrible results.​

This one is a classic. Everyone is praising social selling and telling you to use LinkedIn to prospect, but you’ve tried and it doesn’t work.

Program Goals

T-shaped Sales Development Model
  • Proactively build your network and get from a few hundred connections to over 10.000 in less than 6 months
  • Develop problem-focused content to attract your Ideal Customer Profiles and help warm them up for outreach
  • Use content, triggers, and experimentation to start conversations with up to 55% answer rate and 15% booking rate

You're A Great Fit If:

  • You're an SDR/BDR or an AE who needs to prospect
  • You're selling a tech product/offering/solution
  • Your customers are on LinkedIn
  • You have enough freedom to organize your outreach as you wish

You're Not A Fit If:

  • You're looking for quick fixes
  • You have no freedom in the way you structure your outreach

The T-shaped Sales Development Accelerator Outline​

ICP matrix

Week 1

Clarify your ICP

  • Learn how to build an ICP matrix
  • Avoid the “spray and pray approach”
  • Find out what problems your ICPs are trying to solve

Week 2

Optimize your LinkedIn Profile

  • Create a sales-optimized headline
  • Learn how to create a catchy banner
  • Discover types of CTAs to help you convert awareness into leads, directly on your LinkedIn profile
LinkedIn Profile
Follow thought leaders

Week 3

Build your Network

  • Learn how to build lead lists and find potential customers
  • Discover new ways to connect to your ICPs
  • Scale your outreach with automation

Week 4

Build Content

  • Find out what type of content your prospects are looking for
  • Build a content strategy
  • Develop content building habits
Trigger hunting

Week 5

Find Triggers & Prepare your Outreach

  • Identify triggers for your warm outreach
  • Develop trigger-based outreach strategies
  • Get up to 55% answer rate

Week 6

Start your Warm Outreach

  • Discover creative touchpoint types
  • Build outreach sequences and cadence them
  • Develop high-impact messaging and learn how to navigate prospects conversations
Build sequence

Week 7


  • Find out more about experimentation
  • Design, plan, and launch experiments
  • Assess experiments

Week 8


  • Set ambitious goals
  • Plan your next 90 days
  • Discover typical roadblocks and how to avoid them

Building relationships online has never been so important, don't miss your opportunity

Sign up today and stop using irrelevant outreach tactics

On-Demand Content​

On Demand
  • Lifetime access to the T-shaped Sales Development Accelerator Content
  • 5+ hours of on-demand content covering the 8 sections of the accelerator
  • 80+ modules, including video content, assignments and, challenges

Live Coaching Sessions

Live Coaching Session
  • Four 90-minute group coaching sessions to help you solve your prospecting challenges
  • We start with 10 minutes on a specific concept, then 60 minutes of Q&A, and we finish with a challenge
  • All calls are recorded and you're given lifetime on-demand access

Private Online Community

Private Online Community
  • Lifetime access to my private online community
  • Exclusive content and discount access
  • Expand your network and build relationships with like-minded sales reps
  • Monthly book club

Live Podcast Access

  • Access the live recording of The B2B Sales Podcast
  • You'll get 15 minutes at the end of each recording, so you can ask questions to the guest
  • We interview thought-leaders, experts, and top-performers on a weekly basis

See what others are saying about our work

And some outcomes...

Hive HR

Frederik Heise, BDR at Hubspot

Bram Van Kleef – International Business Consultant

Endorsed by top names in the tech sales industry

Pricing Options


One-time payment
  • Lifetime access to the on-demand content
  • Four 90-minute group coaching calls
  • Live podcast access
  • Access to my private online community


One-time payment
  • Everything from Lite
  • One 30-minute individual onboarding call
  • Two 45-minute individual coaching calls


Multiple plans
  • Everything from Plus
  • Custom made for your team
  • Dedicated training

Need to buy more than 1 seat? Book a call and we’ll get you in.

Prices Increase In:


Next Kickoffs

October 29th, 5:15 PM CET

November 12th, 5:15 PM CET

December 3rd, 5:15 PM CET

Money Back

30-Day No Hassle Guarantee

If you join the T-shaped Sales Development Accelerator and after a few weeks, do not feel it is a good fit, then you can immediately get a 100% refund – no questions asked.

About Your Host

Frequently Asked Questions

When does the accelerator start?

You’ll get access to the on-demand content as soon as you sign up, so you can start whenever you want and go at your own rhythm.

When will the live coaching sessions be?

The coaching sessions are held every second Tuesday, from 4:30 PM to 6:00 PM Berlin time. You will receive all the instructions regarding the date, time, and access link as soon as you signup.

How much time do I need to dedicate to this?

Group calls are 90 minutes. The course material and homework will take an additional 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.

I would like to expense this training. How can I do that?

Most people who work with me have dedicated training and education budgets. You can find and copy an email script to send to your boss here.

How does the 30 days money back guarantee works?

If within the first 30 days you don’t feel like you’ve received as much value as promised, then just email [email protected] to receive a full refund on your investment.

Do you offer a payment plan?

Yes, but only for the “Plus” Plan. You can pay in 4 payments of €299, tax included. We charge a small premium for this option. Click here to access it.

Who is this program for?

This program is specifically built for tech sales reps who are responsible of generating opportunities. It is relevant for SDRs, BDRs, AEs, and anyone willing to learn a better way to increase business outcomes.

Book A Call

If you're willing to get more information and find out if this program is good for you, please fill the form below and you'll be able to book a quick diagnostic call with Thibaut
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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

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It costs 100 EUR + VAT if you are located in Germany.

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