Online Coaching Program

The T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment​

My Students Are Working At:

Using the same old playbook is costing you money

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

The average number of touchpoints to obtain an answer is 25.

Imagine if you could reduce that number… How many more conversations would you start?

It’s time to build a cold outreach sequence that works. Join the challenge and start booking new meetings.

On Demand

This program is made for you if:

You're not a fit if:

Program Goals

T-shaped Sales Development Framework
  • Proactively build your network and go from a few hundred connections to over 10.000 in less than 6 months
  • Develop problem-centric content to attract your Ideal Customer Profiles and help warm them up for outreach
  • Use warm outreach to start conversations with up to 55% answer rate and 15% booking rate

The T-shaped Sales Development Program Outline

ICP matrix

Week 1

Clarify your ICP

  • Learn how to build an ICP matrix
  • Avoid the “spray and pray approach”
  • Find out what problems your ICPs are trying to solve

Week 2

Optimize your LinkedIn Profile

  • Create a sales-optimized headline
  • Learn how to create a catchy banner
  • Discover types of CTAs to help you convert awareness into leads, directly on your LinkedIn profile
LinkedIn Profile
Follow thought leaders

Week 3

Build your Network

  • Learn how to build lead lists and find potential customers
  • Discover new ways to connect to your ICPs
  • Scale your outreach with automation

Week 4

Build Content

  • Find out what type of content your prospects are looking for
  • Build a content strategy
  • Develop content building habits
Trigger hunting

Week 5

Find Triggers & Prepare your Outreach

  • Identify triggers for your warm outreach
  • Develop trigger-based outreach strategies
  • Get up to 55% answer rate

Week 6

Start your Warm Outreach

  • Discover creative touchpoint types
  • Build outreach sequences and cadence them
  • Develop high-impact messaging and learn how to navigate prospects conversations
Build sequence
Experiments

Week 7

Experiment

  • Find out more about experimentation
  • Design, plan, and launch experiments
  • Assess experiments

Week 8

Implement

  • Set ambitious goals
  • Plan your next 90 days
  • Discover typical roadblocks and how to avoid them
Dashboard
Ongoing Coaching

Week 9 and beyond

Reinforcement

  • Reinforce everything you have learned during the first 8 weeks
  • Keep building new sales development skills with bi-weekly live coaching
  • Learn new tricks from Thibaut

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

Thibaut Souyris

On-Demand Content​

On Demand

Live Coaching Sessions

Live Coaching Session

Online Support Group

Discord Community

Testimonials

4.8/5 stars on G2

And some outcomes...

Vainu

Learn how a Key Account Executive is using LinkedIn Voicemails to get more answers.

Learn how the SDR Manager of Hive HR reached a 90% acceptance rate on LinkedIn.

Learn how a tech SDR increased his connection rate on LinkedIn.

Learn how a BDR of Hubspot is building a steady pipeline thanks to my accelerator program.

Endorsed by top names in the tech sales industry

Pricing Options

T-shaped Sales Development Program

Monthly Subscription
200/month
  • No commitment. Cancel anytime
  • Access to the on-demand content
  • Two 90-minute group coaching calls per month
  • Access to the Discord Group
  • And a lot more...
  •  

T-shaped Sales Development Program

Annual Subscription
2000/year
  • 16% discount
  • Access to the on-demand content
  • Two 90-minute group coaching calls per month
  • Access to the Discord Group
  • And a lot more...
  •  
Popular

Need to buy more than 1 seat? Book a call and we’ll get you in.

Frequently Asked Questions

When does the accelerator start?

You’ll get access to the on-demand content as soon as you sign up, so you can start whenever you want and go at your own rhythm.

When will the live coaching sessions be?

The coaching sessions are held every second Tuesday, from 4:30 PM to 6:00 PM Berlin time. You will receive all the instructions regarding the date, time, and access link as soon as you signup.

How much time do I need to dedicate to this?

Group calls are 90 minutes. The course material and homework will take an additional 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.

I would like to expense this training. How can I do that?

Most people who work with me have dedicated training and education budgets. You can find and copy an email script to send to your boss here.

Who is this program for?

This program is specifically built for tech sales reps who are responsible of generating opportunities. It is relevant for SDRs, BDRs, AEs, and anyone willing to learn a better way to increase business outcomes.

Subscribe to the newsletter

Get each episode in your mailbox when they release. Grab special discounts and offers.

Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

You will receive an email with access to my calendar, where you will be able to schedule your consultation.

It costs 100 EUR + VAT if you are located in Germany.

Book a Call With Me

Please fill this quick form to give me more details.
 
I’ll reply quickly to book a consultation.