On-Demand Training Program

The T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment

My Students Are Working At:

Using the same old playbook is costing you money

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

The average number of touchpoints to obtain an answer is 25.

Imagine if you could reduce that number… How many more conversations would you start?

It’s time to build a cold outreach sequence that works. Join the program and start booking new meetings.

This program is made for you if:

You're not a fit if:

Program Goals

Discover new ways to find qualified prospects
Learn how to attract prospects and start conversations
Obtain tactical knowledge on how to build sequences that get you replies

The T-shaped Sales Development Program Outline

Module 1

Groundwork

Learn how to build an ICP matrix
Avoid the “spray and pray approach”
Find out what problems your ICPs are trying to solve

Module 2

LinkedIn Profile Optimization

Turn your LinkedIn profile into a landing page
Learn how to create a catchy banner
Discover types of CTAs to help you convert awareness into leads, directly on your LinkedIn profile

Module 3

Network Building

Learn how to build lead lists and find potential customers
Discover new ways to connect to your ICPs
Build compounding habits and get more visible in your network

Module 4

Using Content To Find Prospects

Find out what type of content your prospects are looking for
Discover simple tactics to find prospects and prepare them for outreach
Learn how to leverage other people’s content and become more visible

Module 5

Triggers & Sequencing

Identify triggers for your warm outreach
Develop trigger-based outreach strategies
Get up to 40% answer rate

Module 6

High-Impact Messaging

Discover creative touchpoint types
Build outreach sequences and cadence them
Develop high-impact messaging and learn how to navigate prospects conversations

Module 7

Implementation

Set your goals
Plan and run prospecting experiments
Discover typical roadblocks and how to avoid them

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

On-Demand Content

Online Support Group

Testimonials

4.8/5 stars on G2

Working with Thibaut is a bliss. He helps you understand what skills are required to successfully create a consistent pipeline, what skills should be developed further and provides hands-on advise on how to do just that. I recommend working with Thibaut if you are building your sales process or feel that your (team's) pipeline is inconsistent (which Thibaut aptly describes as the 'ketchup bottle phenomenon').

Thibaut helped me reach people with more relevant content and build a steady pipeline of business. Being new to software sales I was introduced to the importance of Social Selling and how to position myself in the market. Happy to work with him again anytime!

We speak to a lot of people who will give us good advice, and we appreciate it. A lot of these conversations are high-level. Having someone telling you, theoretically, how to strategize your expansion is great. But having someone showing you how to do something in a concrete way can often be more valuable. And that's something we got from Thibaut's workshop and we are getting going forward.

I joined one of Thibaut's accelerators and I can definitely recommend it to any professional looking to up their Linkedin game. In just a few weeks I was able to understand and practice a powerful method of creating content and targeting prospects to create potential leads. I loved how practical it was and how he showed us the inner workings through his own results. He was incredibly helpful and open to answering all of our questions in-depth. By applying some of his techniques I was able to get featured on hashtags and have posts with more than 100 likes. If you put the work in, this stuff really works!

Thibaut supported me with building a stronger Linkedin presence and learning to use social selling to get leads. He gave great concrete examples and use cases to follow. I was trying to up my social selling game on Linkedin so as to get more warm leads. Within two weeks of trying out SalesLabs methods, I had my first trending post on Linkedin.

Batch

Learn how a Key Account Executive is using LinkedIn Voicemails to get more answers.

Hive HR

Learn how the SDR Manager of Hive HR reached a 90% acceptance rate on LinkedIn.

Kleene.ai

Learn how a tech SDR increased his connection rate on LinkedIn.

Hubspot

Learn how a BDR of Hubspot is building a steady pipeline thanks to my accelerator program.

Endorsed by top names in the tech sales industry

"I've known Thibaut for a few years, first as a student, and then as a business partner. He is a very creative and driven sales development expert, and he always comes up with new ways to build outbound motions. His T-shaped Sales Development Program is no exception. I strongly recommend it to tech salespeople who want to increase their answer rates!"

"I believe that soon everyone will be their own brand. It's what attracts others to us. But if you can't turn this attraction into concrete opportunities, you're missing out. There are countless people giving vague personal branding advice out there when most sales reps need tactical tips. This is exactly what you'll find in Thibaut' T-shaped Sales Development Program. You'll learn how to optimize your LinkedIn profile to start conversations, and you'll get all the tools you need to build a kickass outreach sequence."

"LinkedIn is an incredible place to build a personal brand and generate business. Opportunities are everywhere but without a structured approach, you won't be able to attract the right type of people and start conversations. I love Thibaut's T-shaped Sales Development Program. You'll learn how to create content to attract your ICP, grow your network, and learn how to be creative and relevant in your outreach. If you're serious about generating business on LinkedIn, join Thibaut's accelerator."

T-shaped Sales Development Program

Full access to the program
Assignments are corrected weekly by Thibaut
Lifetime access

€700

Need to buy more than 1 seat? Book a call and we’ll get you in.

Frequently Asked Questions

What is the ROI for you & your company

For you

Generating outbound opportunities has never been so challenging. Between crowded emails, spam folders, and prospects ghosting us, it’s not possible to use the old prospecting playbook anymore.

When you join the T-shaped Sales Development Program, you will clearly understand how prospects leave a digital footprint online, and how you can use that to start conversations with them. You will also discover tactical tips that you can use immediately to book more meetings.

At the end of the program, you will have your own outreach sequences, you’ll know how to build impactful outbound messages, use video prospecting, and you’ll get a better understanding of how you can build relationships with prospects online.

For your company

Your company will directly benefit from the program. You will learn how to leverage your company’s marketing material to start outbound conversations, you’ll book more meetings, generate more opportunities, and impact your company’s pipeline positively.

Your company will probably pay for it

A lot of companies have training budgets, where they actually have money kept aside for their employees to take courses like this to help their professional development. If your company doesn’t have a budget, it’s worth raising the possibility with them.

If you want to discuss this with your HR team or manager, here is an email script we suggest sending to get approval. Essentially, we suggest covering:

What the course is about
What you’ll personally get from it
What the company/your team will get from you participating
How you’ll apply the learnings to your work
How long it will take you to complete
The cost

If you get the green light, you can then either invoice the company or pay for it yourself & request reimbursement from your company.

Unlike any online program you have done before

This not your traditional online course.

Actually, nothing is traditional in this course.

We don’t teach you outdated prospecting concepts, or charge €50K for a certificate from an well-known institution.

We don’t simply upload a bunch of videos and leave you to get on with it.

We teach you the essential skills and tactical plays to start more outbound conversations, book more meetings, and generate bigger opportunities.

Each week, you have around 30 – 45 minutes of video content to watch, with a hands-in assignment to submit.. This could be “building your ICP matrix” or “build and cadence your outreach sequence”, which will be reviewed by Thibaut directly.

Also included is a direct access to Thibaut through Slack.

Learn by building

Unlike many of the over-priced and low-impact courses out there, we focus on what really matters:

Building prospecting habits that generates opportunities.

We will take you on a journey of sales development discovery, from defining your ICP, optimizing your LinkedIn profile for sales, and then learning how to identify relevant triggers and getting in touch with prospects creatively.

The goal of the T-shaped Sales Development Program is to have you put our framework into practice, and building your prospecting habits so you can reach your targets.

Who is this program for?

The T-shaped Sales Development Program has been designed for ambitions sales and sales development professionals – whether SDRs/BDRs, AEs or team leads – to learn tactical skills that will get you more meetings and more pipeline.

How much does it cost?

The cost is €700.

The price includes video content, exclusive resources, assignments reviewed by our mentors, weekly Q&A sessions, as well as lifetime access to the T-shaped Sales Development alumni network (including job postings, events & workshops).

You can also download the outline here to learn more about the program.

Our 100% Money Back Guarantee

If you engage with the the T-shaped Sales Development Program and, after within 30 days, do not feel it is a good fit, then you can immediately get a 100% refund – no questions asked.

What do I do next if I want to enroll?

Click the “Buy Now” button, enter your payment information and you will get instant access to the course. You will also receive instructions by email.