The Cold Message System

A Tactical Guide To Writing Cold Emails and LinkedIn Messages

How I write emails and LinkedIn messages to get a 38% reply rate and a 27% meeting rate.

My Students Are Working At:

What's Included

01 Getting started

Who are you selling to?

  • Learn how to define your Ideal Customer Profile
  • Define different types of prospects
Preparation Table
Problem Canva

02 Listing Prospects Problems​

What are the problems you’re solving for your customers?

  • Learn how to find your prospects’ problems
  • Describe your prospects’ problems in details

03 Listing Symptoms

What are the symptoms of these problems?

  • List the symptoms of your prospects’ problems
  • Discover how to use these symptoms in your outreach
Tease resources

04 Building ValuE

How can you help solve your prospects’ symptoms?

  • Discover a simple way to curate resources for your prospects
  • Create valuable resources to start conversations

05 Writing Your Messages

How to write messages that get replies?

  • Discover a simple framework to highlight symptoms
  • Learn how to structure your message for email and LinkedIn
Prospecting Tracker

06 Tracking

The Prospecting Tracker

  • 1 ready-to-use Notion workspace
  • 2 prospecting lists (outbound and inbound)
  • 1 easy-to-use dashboard to track your reply rates, meeting rates, and opportunity rates


The Full Curriculum

Part 1: Introduction

  • Welcome
  • My Journey

Part 2: Getting Started

  • Define your ICP
  • Types of prospects

Part 3: Listing Prospects Problems

  • Define the goals and metrics of your prospects
  • List prospects’ initiatives
  • Describe your prospects’ problems in details
  • Tips to find prospect’s problems

Part 4: Listing Symptoms

  • How to list the symptoms of the problems

Part 5: Building Value

  • How to find and curate resources to build value
  • Where to use these resources

Part 6: Writing Your Messages

  • Highlight symptoms
  • Tease resources
  • Message Structure
Part 7: Prospecting tracker (optional)
  • 1 ready-to-use Notion workspace
  • 2 prospecting lists (outbound and inbound)
  • 1 easy-to-use dashboard to track your reply rates, meeting rates, and opportunity rates


  • Bonus #1: A special offer
  • Bonus #2: Two outbound sequence examples
  • Bonus #3: Monthly prospecting inspiration
  • Bonus #4: My Tech Stack

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or building businesses of all kinds.

Thibaut Souyris


Who is this course for?

Any sales professional who wants to write outbound emails and LinkedIn messages.

Why should I listen to you? Who are you?

You’ll learn my whole system to write emails and LinkedIn messages that get replies.

It’s the framework I use to generate a 38% reply rate and 27% meeting rate, write in leading sales publications (Sales Hacker, G2), and speak on podcasts and at regular sales events.

OK. Got this. This must be expensive right?

No. It’s $99 for the version without prospecting tracker, and $149 with the tracker.

Most online courses are over $1.000. What's the catch?

There’s no catch. My main goal is to get as many reps as possible to stop writing terrible emails and LinkedIn messages. How many people can actually afford those courses?

What's missing in this course that other courses charge so much for?

You won’t be watching some highly edited content and it isn’t shot on some big budget. I’m not at a beachfront villa or in front of a rented Ferrari.

It’s just me in my office in Berlin, giving you tactical knowledge to generate more opportunities.

OK, but still... Is it worth $99?

I spent thousands of hours making mistakes and experimenting on creative prospecting tactics, so you don’t have to. You’ll get instant access to the system to help you get more replies and more meetings.

I’ve designed this course to be actionable. It’s not some book you read once and forget. It’s a tactical video-based coursed with a system that you can use every day, and revisit frequently.

How long will it take to produce results?

It depends on how you apply the system. If you follow the lessons and modules, expect to get some answers within a few days and book meetings shortly after.

If you do nothing, you won’t see any results.

What do I do next if I want to enroll?

Click the “Get It Now” button below and you’ll get instant access to the course.

I will never spam you, or sell your info.

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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

You will receive an email with access to my calendar, where you will be able to schedule your consultation.

It costs 100 EUR + VAT if you are located in Germany.

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