Online Training

The Multi-Channel Outreach Training

In partnership with

Live On-Demand

Learn how to build a multi channel outreach sequence, with Thibaut Souyris and*

*Free trial included

Thibaut Souyris

My Students Are Working At:

Discover new types of touchpoints to increase your replies

“I’ve seen a sharp drop in reply rates for channels that were working before. I hope marketing sends me more inbounds!”

I’ve heard many SDRs complain and hope reply rates would go up again. They won’t. Spam filters keep getting better and tools like Superhuman make our job so much harder than before.

However, new channels keep emerging (heard of direct mail? It’s the latest technology in cold outreach!) and give us opportunities to meet customers where they are.

And this is exactly what you’ll learn in this 5-days online training. I’ll show you what channels have emerged on top of email or calls. You will discover that creativity and experimentation are key to get replies and receive more answers.


Learn how to build a multi channel outbound sequence

Using multiple channels for outreach is a requirement in 2021. It was back in 2016 and it’s still the case.

But we keep using mostly one channel, and multiplying touchpoints is not the solution.

There is a better way.

In this training, I’ll show you how to create high-impact sequence, and you’ll discover tactics to grab the attention of your prospects, and get more replies.

Launch your sequence and meet prospects where they are

It’s early 2021 and guess what, everyone is stuck at home, waiting for spring to blossom. In the meantime, people are living online. New virtual places are coming up every day, and this is where your prospects are hanging out.

But we keep cold emailing and cold calling!

It has to change.

This is exactly what we’ll tackle in this 5-days online training. We’ll work on optimizing legacy channels and exploring new ones.

This training is made for you if:

In this training you will learn:

The program

Types of touchpoints

Day 1

Get familiar with multi channel prospecting

  • Learn about multi channel prospecting and its benefits
  • Discover new prospecting channels (and old ones becoming trendy again)
  • Pick channels where your customers are most likely to answer

Day 2

Build your sequence

  • Build and cadence your cold outreach sequence
  • Discover a simple way to get consistent results with prospecting
  • Insert your cadence in
Build sequence

Day 3

Write your messages

  • Discover how prospects read your messages and why they answer
  • Write high-impact messages to increase your reply rate
  • Create pattern interrupts

Day 4

Launch your outreach

  • Launch your first sequence
  • Build your follow-up system
Launch your outreach
Online Training

Day 5

Live Q&A

  • Ask your questions to a expert and Thibaut
  • Get access to a special offer

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

Thibaut Souyris


More than 400 people trained

4.8/5 stars on G2

Training available in my monthly subscription offer

The Selling Advantage Community

A monthly subscription to learn, experiment, and discover new ways to start more conversations and close more business.

When you join, you get access to:

Content Library

Instant access to training, checklists, and exclusive resources

Experimentation Swipe File

Access to our experimentation file, and bonus content exclusive to members of the community

Discord Group

Connect with salespeople in our Discord group

Online Events

We invite sales experts so they can answer your questions live

Ask Us Anything

We do open AMAs and then answer questions on The B2B Sales Podcast

North America and EMEA centric

Discover sales tactics that work in the US, but also in EMEA

And a lot more

Your Options

Selling Advantage Community

Monthly Subscription
$ 25/month
  • No commitment. Cancel anytime
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Selling Advantage Community

Annual Subscription
$ 250/year
  • 16% discount
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Frequently Asked Questions

Is this training for me?

The Multi-Channel Prospecting Training is for any sales rep selling a tech solution/service/product. If your customers are on LinkedIn, you’ll get a ton of value joining this training.

I don't use, is this training for me?

Yes. We will build your sequence structure and messaging outside of You will have a chance to try for free, but you can also implement the sequence in the sequencer you currently use.

How much does it cost?

You have two options. You can either pick the monthly plan for $25/month or get a 16% discount if you pick the annual subscription for $250/year.

I would like to expense this training. How can I do that?

Most people who work with me have dedicated training and education budgets. You can find and copy an email script to send to your boss here.

How much time do I need to dedicate to this?

You will need to dedicate around 30 minutes/day to complete this training. The Q&A session on Friday lasts 45 minutes.

What do I need to complete the training?

You need a computer, an internet connection, a free LinkedIn account, and a free account.

What if I have a question that is not answered here?

Feel free to contact us as [email protected] and our team will get back to you fast. Join the training now to get access to all the information, expert guidance and peer assistance that you need to finally take the step and start using multiple channels in your outreach.

Online Training

The Multi-Channel Outreach Training

In partnership with

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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

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