Online Training

The Sales Development Challenge

Live On Demand

Create and launch a high-impact outreach sequence in 5 days

Thibaut Souyris

My Students Are Working At:

Create and launch a cold outreach sequence in 5 days

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

The average number of touchpoints to obtain an answer is 25.

Imagine if you could reduce that number… How many more conversations would you start?

It’s time to build a cold outreach sequence that works. Join the challenge and start booking new meetings.

On Demand

This training is made for you if:

In this training you will learn:

The program

ICP matrix

Day 1

Clarify your ICP​

  • Learn how to build an ICP matrix
  • Avoid the “spray and pray approach”
  • Find out the basics of outreach segmentation

Day 2

Optimize your LinkedIn Profile​

  • Create a sales-optimized headline
  • Learn how to create a catchy banner
  • Discover types of CTAs to help you convert awareness into leads, directly on your LinkedIn profile
LinkedIn Profile
Find leads

Day 3

Find Leads​

  • Discover unexpected lead sources
  • Find out what type of content attracts your ICP, and how to use it in your outreach
  • Learn how to scale your lead generation

Day 4

Build your Outreach Sequence​

  • Discover creative types of touchpoints
  • Learn how to cadence your outreach
  • Discover problem-centric scripts for your outreach
Build sequence
Online Training

Day 5

Launch your Sequence + Q&A​

  • Send your first cold outreach messages
  • Set your reminders
  • Ask your questions in a live Q&A

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

Thibaut Souyris


More than 400 people trained

4.8/5 stars on G2

Training available in my monthly subscription offer

The Selling Advantage Community

A monthly subscription to learn, experiment, and discover new ways to start more conversations and close more business.

When you join, you get access to:

Content Library

Instant access to training, checklists, and exclusive resources

Experimentation Swipe File

Access to our experimentation file, and bonus content exclusive to members of the community

Discord Group

Connect with salespeople in our Discord group

Online Events

We invite sales experts so they can answer your questions live

Ask Us Anything

We do open AMAs and then answer questions on The B2B Sales Podcast

North America and EMEA centric

Discover sales tactics that work in the US, but also in EMEA

And a lot more

Your Options

Selling Advantage Community

Monthly Subscription
$ 25/month
  • No commitment. Cancel anytime
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Selling Advantage Community

Annual Subscription
$ 250/year
  • 16% discount
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Frequently Asked Questions

Is this training for me?

The LinkedIn Video Prospecting Playbook is for any sales rep selling a tech solution/service/product. If your customers are on LinkedIn, you’ll get a ton of value joining this training.

How much does it cost?

You have two options. You can either pick the monthly plan for $25/month or get a 16% discount if you pick the annual subscription for $250/year.

I would like to expense this training. How can I do that?

Most people who work with me have dedicated training and education budgets. You can find and copy an email script to send to your boss here.

How much time do I need to dedicate to this?

You will need to dedicate around 30 minutes/day to complete this training. The Q&A session on Friday lasts 45 minutes.

What do I need to complete the training?

You need a computer, an internet connection, a free LinkedIn account, and a free Vidyars account.

What if I have a question that is not answered here?

Feel free to contact us as [email protected] and our team will get back to you fast.

Online Training

The Sales Development Chhallenge​

I will never spam you, or sell your info.

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I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
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