Discover why building content is so important
“Everyone is talking about building content, but I feel like I have nothing to say and no-one cares about what I share.
I have heard that many time.
And if people don’t care about what you say, it’s often because you’re talking about yourself or your company.
Prospects are interested in solving their problems, and they come on LinkedIn to find solutions.
That’s why building content to share solutions is the best way to create a warm outreach strategy.