Online Training

The Sales Rep Content Training

In partnership with

Live On-Demand

Learn how to build problem-centric content to attract your prospects and start warm conversations*

*Free Shield trial included

Thibaut Souyris

My Students Are Working At:

Discover why building content is so important

“Everyone is talking about building content, but I feel like I have nothing to say and no-one cares about what I share.

I have heard that many time.

And if people don’t care about what you say, it’s often because you’re talking about yourself or your company.

Prospects are interested in solving their problems, and they come on LinkedIn to find solutions.

That’s why building content to share solutions is the best way to create a warm outreach strategy.

Learn how to produce problem-centric content

Sharing content is not only for people who want to build a personal brand. It’s a tool to connect with your prospects, talk about their problems and how to solve them.

When you focus on your customers’ problems, you attract their attention. When you share tips on how to solve their problems, they will see you as a resource.

Stop focusing on you or your company and you’ll book more meetings.

Launch your content strategy and land more meetings

Launching a content strategy sounds intimidating. It’s actually quite simple, if you use the right tools.

In this online training, you will learn how to create a problem-centric content strategy, you will create 5 pieces of content per week, and you’ll discover tactics to increase your reach.

You don’t need to have years of experience or a deep knowledge of your industry. You just need to understand your prospects’ problems, and find out how your offering is solving part (or whole) of these problems.

This training is made for you if:

In this training you will learn:

The program

Day 1

Build your content strategy

  • Discover what type of content works best for you
  • Learn about problem-centric content
  • Review your ICP matrix

Day 2

Build your strategy outline

  • List problems your solution is solving for your customers
  • Build one quarter worth of content topics
  • Discover a simple structure to produce daily content fast
Build week 1

Day 3

Build your first week of content

  • Build 5 posts for your first week of content
  • Get familiar with a highly effective post format
  • Plan your content creation around your working style

Day 4

Plan your launch

  • Plan the timing of your posts
  • Save your posts and automate their distribution
  • Discover easy tactics to maximize your content reach
Online Training

Day 5

Live Q&A

  • Ask your questions to Thibaut
  • Get access to a special offer

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

Thibaut Souyris


More than 400 people trained

4.8/5 stars on G2

Training available in my monthly subscription offer

The Selling Advantage Community

A monthly subscription to learn, experiment, and discover new ways to start more conversations and close more business.

When you join, you get access to:

Content Library

Instant access to training, checklists, and exclusive resources

Experimentation Swipe File

Access to our experimentation file, and bonus content exclusive to members of the community

Discord Group

Connect with salespeople in our Discord group

Online Events

We invite sales experts so they can answer your questions live

Ask Us Anything

We do open AMAs and then answer questions on The B2B Sales Podcast

North America and EMEA centric

Discover sales tactics that work in the US, but also in EMEA

And a lot more

Your Options

Selling Advantage Community

Monthly Subscription
$ 25/month
  • No commitment. Cancel anytime
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Selling Advantage Community

Annual Subscription
$ 250/year
  • 16% discount
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Frequently Asked Questions

Is this training for me?

The Sales Rep Content Training is for any sales rep selling a tech solution/service/product. If your customers are on LinkedIn, you’ll get a ton of value joining this training.

I don't use Shield, is this training for me?

Yes, you don’t need to use Shield to build your content. All the playbooks and frameworks we use work with a free LinkedIn account. Shield is our partner and you’ll get a 10 days free trial when you signup.

How much does it cost?

You have two options. You can either pick the monthly plan for $25/month or get a 16% discount if you pick the annual subscription for $250/year.

I would like to expense this training. How can I do that?

Most people who work with me have dedicated training and education budgets. You can find and copy an email script to send to your boss here.

How much time do I need to dedicate to this?

You will need to dedicate around 30 minutes/day to complete this training. The Q&A session on Friday lasts 45 minutes.

What do I need to complete the training?

You need a computer, an internet connection and a free LinkedIn account.

What if I have a question that is not answered here?

Feel free to contact us as [email protected] and our team will get back to you fast. Join the training now to get access to all the information, expert guidance and peer assistance that you need to finally take the step and start booking meetings through content.

Online Training

The Sales Rep Content Training

In partnership with

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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

You will receive an email with access to my calendar, where you will be able to schedule your consultation.

It costs 100 EUR + VAT if you are located in Germany.

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