The T-shaped SDR Online Training

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow's sales environment

T-shaped SDR

According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.

Using the same old playbook is costing you money

This comes down to a simple set of problems. Prospects receive tons of similar prospecting emails or calls, and they simply ignore them. Most sales development teams use a templated approach, with no creativity and no relevance.

Your standard prospecting sequence

Average numbers of days of a sequence


Average touchpoints to obtain an answer


Imagine if you could reduce the number of days of your sequence and the average touchpoints required to obtain an answer… How many more conversations would you start?

Sending tons of emails and getting no answer?

If you’re sending hundreds of emails every day, burning leads with marginal answer rate, it can be tough to figure out what to do.

You hate to pick up the phone?

Most of us SDRs are in our early twenties. If you ask us to pick up the phone and do a hundred dials every day, it’s no surprise that we quit within a few months.

Tried using social selling, with terrible results.​

This one is a classic. Everyone is praising social selling and telling you to use LinkedIn to prospect, but you’ve tried and it doesn’t work.

Program goals

T-shaped SDR
  • Get trained on the latest tactics and tools so you can generate quality opportunities by being relevant and creative
  • Change the way the SDR job is perceived and allow you to grow professionally and financially in the job

Program Overview

Session 1: Groundwork

  • Module 1: Setting the stage
  • Module 2: Identifying your ICPs
  • Module 3: Identifying what problems your ICPs are trying to solve

Session 2: Outreaching

  • Module 4: Introduction to modern outreaching
  • Module 5: Identifying triggers
  • Module 6: Discovering various types of touchpoints
  • Module 7: Building sequences and cadences
  • Module 8: Building high-impact messaging
  • Module 9: Booking the discovery call

Session 3: Network building

  • Module 10: Introduction to network building
  • Module 11: Building lists of ICPs
  • Module 11: Building lists of thought-leaders
  • Module 12: Connecting with ICPs and thought-leaders
  • Module 13: Automation

Session 4: Content building

  • Module 14: Introduction of content building
  • Module 15: Building a content strategy
  • Module 16: Identifying types of content
  • Module 17: Generating quality content
  • Module 18: Scheduling and automation

Session 5: Experimentation

  • Module 19: Introduction to experimentation
  • Module 20: Discovering various types of experiments
  • Module 21: Setting key metrics
  • Module 22: Crafting your first experiment

Session 6: Implementation and wrap up

  • Module 23: Setting T-shaped metrics
  • Module 24: Setting goals
  • Module 25: Metrics and goal tracking
  • Module 26: Instrumentation
  • Module 27: Building an implementation plan

Next sessions

July 9th - August 20th

Every Thursday at 6 PM CEST

Duration: 6 X 2 hours

Online Live

€249 + VAT


August 27th - October 1st

Every Thursday at 6 PM CEST

Duration: 6 X 2 hours

Online Live

€449 + VAT

What's in it for me?

Who is it for?

  • SDRs or BDRs
  • Full cycle sales rep

How much does it cost?

  • The course costs €288,84, including 16% VAT.

How does it work?

  • Training is provided online, over 6 sessions of 2 hours
  • Sessions are recorded and shared with you if you can’t attend
  • The training is collaborative, meaning that you will be able to ask questions and get answers to your specific situation
  • Maximum of 12 participants

When is it?

  • The next cohort is starting on the 9th of July 2020 at 6PM CEST. Last session is on the 20th of August 2020

What’s included?

  • 12 hours of online training
  • Lifetime access to the recording
  • 9+ tools to become a T-shaped SDR
  • Exclusive access to two live podcast recordings

My name is Thibaut Souyris. I’m the CEO & Founder of SalesLabs. I train and coach B2B sales teams to start more conversations.

I am the Co-host of The B2B Sales Podcast and I’m regularly invited to speak at events with Hubspot, Pipedrive or Techstars.

You can read and hear my opinion and ideas on various podcasts and blogs, including Sales Hacker, G2 and Demodesk.

I have helped 100+ SDRs and BDRs build cold outreach sequences and I work with companies like Comtravo, Homelike or Styla.

They work with me

Here's what my customers say about me

What's next?

You can directly book your seat by filling the form and paying with a credit card. If you need more information, you can book a quick call. The course costs €288,84 per seat, including 16% VAT.

What if you need this training for your sales development team?

Just book a quick call with me and we’ll see how I can help.

Get your Seat

Book your seat for the T-shaped SDR Online Training. If you have any questions, you can book a quick call with Thibaut by closing this popup and clicking on “Book a call”

By purchasing this online course, you accept the terms and conditions.

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I love helping founders and sales teams starting more conversations and closing deals faster.

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