The T-shaped SDR

If you are an SDR, your job most likely includes:

– Cold calling
– Cold emailing
– Dealing with rejection
– Trying social selling

And your boss is most likely asking you to “keep those numbers up”, to “smile and dial” or run “call blitzes”.

What are your options? I see two:

– bite the bullet and hope to become an Account Executive fast
– find a better job

But it doesn’t have to be that way. You can become a T-shaped SDR and build a wide set of skills, from copywriting to landing page creation and social selling. Your job can become a source of growth, both for you and your employer.