If you are an SDR, your job most likely includes:
– Cold calling
– Cold emailing
– Dealing with rejection
– Trying social selling
And your boss is most likely asking you to “keep those numbers up”, to “smile and dial” or run “call blitzes”.
What are your options? I see two:
– bite the bullet and hope to become an Account Executive fast
– find a better job
But it doesn’t have to be that way. You can become a T-shaped SDR and build a wide set of skills, from copywriting to landing page creation and social selling. Your job can become a source of growth, both for you and your employer.
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