Online Training

Using LinkedIn Events to book meetings

Live On-Demand

Learn how to use LinkedIn Events to find leads and book meetings at scale

Thibaut Souyris

My Students Are Working At:

Discover a simple strategy to find relevant leads

“My customers are on LinkedIn but I’m not posting any content. Is there any way to start conversations without having to build my own content?”

That’s a question I often get. For most salespeople, posting daily on LinkedIn is not an option. They don’t have time, or they are not allowed to post anything without the approval of their managers.

If that sounds familiar, then this training is made for you. You will discover how using LinkedIn events can help you identify leads and get in touch with them with relevance.


Learn how to create relevance at scale

Salespeople have been looking for ways to craft relevant outbound messages at scale for ages. Relevance comes from research and using detailed and customized information to start conversations with prospects.

But personalization requires a lot of research, and it’s a low-value activity. In this training, you’ll discover a simple trick to create a simple connection request template and use it at scale.


This training is made for you if:

In this training you will learn:

The program

Day 1

What is prospecting all about?

  • Get a refresher on what is prospecting and why it’s so important
  • Discover what you’re doing wrong with your current outreach
  • Learn about why prospects reply to your outreach

Day 2

How to find relevant LinkedIn Events

  • Discover ways to find LinkedIn events with hundreds of potential leads
  • Learn how to use other people’s events to catch leads while they are hot
How to find events

Day 3

Building a list of prospects from an event

  • Discover a simple tactic to grade event participants
  • Learn how to prioritize the right leads
  • Find out about a simple trick to export your lead list

Day 4

Crafting a personalized and relevant message

  • Discover a two-step framework to open the conversation
  • Learn how to turn the conversation into a meeting

Thibaut souyris

The trainer

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.

You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.

When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.

Thibaut Souyris


More than 400 people trained

4.8/5 stars on G2

Training available in my monthly subscription offer

The Selling Advantage Community

A monthly subscription to learn, experiment, and discover new ways to start more conversations and close more business.

When you join, you get access to:

Content Library

Instant access to training, checklists, and exclusive resources

Experimentation Swipe File

Access to our experimentation file, and bonus content exclusive to members of the community

Discord Group

Connect with salespeople in our Discord group

Online Events

We invite sales experts so they can answer your questions live

Ask Us Anything

We do open AMAs and then answer questions on The B2B Sales Podcast

North America and EMEA centric

Discover sales tactics that work in the US, but also in EMEA

And a lot more

Your Options

Selling Advantage Community

Monthly Subscription
$ 25/month
  • No commitment. Cancel anytime
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Selling Advantage Community

Annual Subscription
$ 250/year
  • 16% discount
  • Exclusive downloadable resources​
  • Instant access to our content library
  • Open AMAs and answers on The B2B Sales Podcast
  • And a lot more...

Frequently Asked Questions

Is this training for me?

This is for any sales rep selling a tech solution/service/product. If your customers are on LinkedIn, you’ll get a ton of value joining this training.

How much does it cost?

You have two options. You can either pick the monthly plan for $25/month or get a 16% discount if you pick the annual subscription for $250/year.

I would like to expense this training. How can I do that?

Most people who work with me have dedicated training and education budgets. You can find and copy an email script to send to your boss here.

How much time do I need to dedicate to this?

You will need to dedicate around 30 minutes/chapter to complete this training.

What do I need to complete the training?

You need a computer, an internet connection, and a free LinkedIn account.

What if I have a question that is not answered here?

Feel free to contact us as [email protected] and someone from our team will get back to you fast.

Online Training

Using LinkedIn Events to book meetings​

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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
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