The New SDR

A tactical guide to start more conversations

What is it about?

If you are an SDR, your job most likely includes:

– Cold calling
– Cold emailing
– Dealing with rejection
– Trying social selling

And your boss is most likely asking you to “keep those numbers up”, to “smile and dial” or run “call blitzes”.

What are your options? I see two:

– bite the bullet and hope to become an Account Executive fast
– find a better job

But it doesn’t have to be that way. You can become a T-shaped SDR and build a wide set of skills, from copywriting to landing page creation and social selling. Your job can become a source of growth, both for you and your employer.

What will you learn?

  • What is a T-shaped SDR
  • Key skills to develop as a T-shaped SDR
  • Your first 30 days as a T-shaped SDR

Who is it for?

  • SDRs/BDRs
  • Sales Development Managers
  • AEs, AMs, CSMs
  • Sales Managers, Sales Leaders

They work with me

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I love helping founders and sales teams starting more conversations and closing deals faster.

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