Customer Story

Learn how a Key Account Executive is using LinkedIn Voicemails to get more answers


Mobile Marketing Software, SaaS

The challenges

Graham is a Key Account Executive at Batch. He joined the accelerator because he was trying to build more pipeline and had no clear structure on how to prospect.

How I helped

Graham joined the second cohort of the T-shaped Sales Development Accelerator. This is how we worked:

1. On-demand content

Graham accessed the T-shaped Sales Development program and worked on growing his network proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.

2. Live Coaching Sessions

We worked on solving specific issues in group coaching sessions that were held online.

3. Challenges and assignments

Finally, Graham took part in regular challenges, to help him apply the learnings of the accelerator.

The results

Graham was able to get the following outcomes:

  1. Discovered how to use Vidyard to send prospecting videos
  2. Learned and applied best practices in cold outreach
  3. Use LinkedIn voicemails to get more answers from prospects

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