Customer Story
Learn how the SDR Manager of Hive HR reached a 90% acceptance rate on LinkedIn
Industry
HR, SaaS
I really like the fact that it brings lots of different people from different countries and industries together, under the umbrella of prospectors or salespeople. It's cool to have that sense of community.
The challenges
Ben wasn’t getting the response rate he expected.
- He was sending short, personalized messages to prospects, without results
- He was posting regularly on LinkedIn and even had his own podcast and YouTube channel, where he interviewed prospects
- But he wasn’t able to turn any of these conversations into pipeline
How I helped
Ben joined the second cohort of the T-shaped Sales Development Accelerator. This is how we worked:
1. On-demand content
Ben accessed the T-shaped Sales Development program and worked on growing his network proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.
2. Live Coaching Sessions
We worked on solving specific issues in group coaching sessions that were held online.
3. Challenges and assignments
Finally, Ben took part in regular challenges, to help him apply the learnings of the accelerator.
The results
Ben was able to get the following outcomes:
- Better understand his Ideal Customer Profiles and the problems they are trying to solve
- Got promoted to SDR Manager and was able to train and coach new hires on the tactics learned during the accelerator
- Reached a 90% LinkedIn request acceptance rate and grew his network strategically
- Learned how to produce content strategically and use it to open conversations with prospects
