Frederik had just started a new position and was selling software for the first time.
Frederik joined the first cohort of the T-shaped Sales Development Accelerator. This is how we worked:
1. On-demand content
Along with other participants, Frederik accessed the T-shaped Sales Development program and worked on growing his network proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.
2. Live Coaching Sessions
We worked on solving specific issues in group coaching sessions that were held online.
3. Challenges and assignments
Finally, Frederik took part in regular challenges, to help him apply the learnings of the accelerator.
Frederik was able to reach more people, build relevant content, and generate a steady pipeline of business opportunities. He also learned how to position himself on the market.
Here’s a quick video of Fred explaining how his content already produced increased reach.
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