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Customer Story

Learn how a BDR of Hubspot is building a steady pipeline thanks to my accelerator program

Industry

CRM, SaaS

The challenges

Frederik had just started a new position and was selling software for the first time.

  1. He didn’t know how to use LinkedIn to create content and attract customers
  2. He didn’t have a clear idea of his Ideal Customer Profile

How I helped

Frederik joined the first cohort of the T-shaped Sales Development Accelerator. This is how we worked:

1. On-demand content

Along with other participants, Frederik accessed the T-shaped Sales Development program and worked on growing his network proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.

2. Live Coaching Sessions

We worked on solving specific issues in group coaching sessions that were held online.

3. Challenges and assignments

Finally, Frederik took part in regular challenges, to help him apply the learnings of the accelerator.

The results

Frederik was able to reach more people, build relevant content, and generate a steady pipeline of business opportunities. He also learned how to position himself on the market.

Here’s a quick video of Fred explaining how his content already produced increased reach.

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