Customer Story

Learn how a tech SDR increased his connection rate on LinkedIn


Data Integration Software, SaaS

The challenges

Aaron has been in sales since 2018 and he was trying to get a better understanding of LinkedIn as a platform to use as a salesperson.

How I helped

Aaron joined the second cohort of the T-shaped Sales Development Accelerator. This is how we worked:

1. On-demand content

Aaron accessed the T-shaped Sales Development program and worked on growing his network proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.

2. Live Coaching Sessions

We worked on solving specific issues in group coaching sessions that were held online.

3. Challenges and assignments

Finally, Aaron took part in regular challenges, to help him apply the learnings of the accelerator.

The results

Aaron was able to get the following outcomes:

  1. Feeling more comfortable posting regularly on LinkedIn
  2. Engagement went up
  3. Connection rate with Ideal Customer Profile went up

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