Customer Story

Discover how the co-founders of Plantclub leveraged my accelerator to clarify their Ideal Customer Profiles and close more deals


Office Management, Plant as a Service

The challenges

The team at Plantclub had issues identifying their customers and tailoring their outbound messaging to different personas.

  1. They had no previous experience selling B2B solutions
  2. They started doing cold outreach without much success

How I helped

Jack and Max joined the first cohort of the T-shaped Sales Development Accelerator. This is how we worked:

1. On-demand content

Along with other participants, Jack and Max accessed the T-shaped Sales Development program and worked on growing their networks proactively, building problem-centric content, and learned how to use triggers and experimentation to start more conversations.

2. Live Coaching Sessions

We worked on solving specific issues in group coaching sessions that were held online.

3. Challenges and assignments

Finally, Jack and Max took part in regular challenges, to help him apply the learnings of the accelerator.

The results

Jack and Max were able to build a very clear picture of their Ideal Customer Profiles, and build high-performing sequences. They quickly landed new customers and proved their concept was viable.

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