Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment
According to TOPO’s 2019 Sales Development Benchmark Report, only 48% of SDRs consistently reach their targets.
The average number of touchpoints to obtain an answer is 25.
Imagine if you could reduce that number… How many more conversations would you start?
It’s time to build a cold outreach sequence that works. Join the challenge and start booking new meetings.
I’m Thibaut Souyris,
For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.
I work with SDRs, BDRs, AEs, and sales leaders who are tired of using the same old playbook to generate opportunities and drive new business.
You can read, hear, and see what I have to say about sales and sales development on leading blogs and sales publications like Sales Hacker, G2, or the Surf and Sales Podcast.
When I’m not training and coaching tech sales reps, you will find me between Berlin, South of France, Switzerland and Mexico, enjoying a motorcycle adventure, spending time with my family, or DJing in Berlin’s clubs.
4.8/5 stars on G2
Need to buy more than 1 seat? Book a call and we’ll get you in.
For you
Generating outbound opportunities has never been so challenging. Between crowded emails, spam folders, and prospects ghosting us, it’s not possible to use the old prospecting playbook anymore.
When you join the T-shaped Sales Development Program, you will clearly understand how prospects leave a digital footprint online, and how you can use that to start conversations with them. You will also discover tactical tips that you can use immediately to book more meetings.
At the end of the program, you will have your own outreach sequences, you’ll know how to build impactful outbound messages, use video prospecting, and you’ll get a better understanding of how you can build relationships with prospects online.
For your company
Your company will directly benefit from the program. You will learn how to leverage your company’s marketing material to start outbound conversations, you’ll book more meetings, generate more opportunities, and impact your company’s pipeline positively.
Your company will probably pay for it
A lot of companies have training budgets, where they actually have money kept aside for their employees to take courses like this to help their professional development. If your company doesn’t have a budget, it’s worth raising the possibility with them.
If you want to discuss this with your HR team or manager, here is an email script we suggest sending to get approval. Essentially, we suggest covering:
If you get the green light, you can then either invoice the company or pay for it yourself & request reimbursement from your company.
This not your traditional online course.
Actually, nothing is traditional in this course.
We don’t teach you outdated prospecting concepts, or charge €50K for a certificate from an well-known institution.
We don’t simply upload a bunch of videos and leave you to get on with it.
We teach you the essential skills and tactical plays to start more outbound conversations, book more meetings, and generate bigger opportunities.
Each week, you have around 30 – 45 minutes of video content to watch, with a hands-in assignment to submit at the end of the week. This could be “building your ICP matrix” or “build and cadence your outreach sequence”, which will be reviewed by Thibaut directly.
Also included are 8 Q&A sessions with Thibaut, as well as direct access to Thibaut through Slack.
Unlike many of the over-priced and low-impact courses out there, we focus on what really matters:
Building prospecting habits that generates opportunities.
We will take you on a journey of sales development discovery, from defining your ICP, optimizing your LinkedIn profile for sales, and then learning how to identify relevant triggers and getting in touch with prospects creatively.
The goal of the T-Shaped Sales Development Program is to have you put our framework into practice, and building your prospecting habits so you can reach your targets.
The program will run for 8 weeks, starting on the 1st of November 2021.
On Sunday of each week, we will release the content for that week on our online portal, which we will invite you to during the onboarding process.
Each week, you have around 30 – 45 minutes of video content to watch, with a hands-in assignment to submit at the end of the week. This could be “building your ICP matrix” or “build and cadence your outreach sequence”, which will be reviewed by Thibaut directly.
Also included are 8 Q&A sessions with Thibaut, as well as direct access to Thibaut through Slack.
The T-Shaped Sales Development Program has been designed for ambitions sales and sales development professionals – whether SDRs/BDRs, AEs or team leads – to learn tactical skills that will get you more meetings and more pipeline.
The next cohort starts on the 1st of November 2021. The Early Bird Price for this will be €999, increasing to €1.499 on the 11th of October and to €1.999 on the 25th of November.
The price includes 8 weeks of weekly video content, exclusive resources, a weekly assigned reviewed by our mentors, weekly Q&A sessions, as well as lifetime access to the T-Shaped Sales Development alumni network (including job postings, events & workshops).
You can also download the outline here to learn more about the program.
Our 100% Money Back Guarantee
If you engage with the the T-shaped Sales Development Program and, after within 30 days, do not feel it is a good fit, then you can immediately get a 100% refund – no questions asked.
We have not needed to refund a single student since starting the programme.
The application process is simple:
You will have a 20-minute call with our Thibaut, to better understand your sales experience & goals, in order to see whether you would be a good fit:
You can book a call here.
No prior product experience is required, but the program is usually most valuable for salespeople with 1 – 2 years of sales experience.
You can also download the outline here to learn more about the T-shaped Sales Development Program.
You will need to be able to commit 2-3 hours per week for 8 weeks during the programme.
We have tried to minimise the amount of content & focus only on extremely high-impact exercises, but the kind of work we are doing does require time, focus & some dedication. We have made all the weekly calls & workshops optional, apart from Week 1, where you will meet the other alumni, but the weekly cycle of consuming content & putting that into practice must be kept to to get real value from the programme.
Generally, each week consists of 30 – 45 minutes of video content, 30 – 60 minutes for the assignment & 90 minutes of Slack interactions & workshops.
To join the T-shaped Sales Development Program, you must apply through our email announcements. If after the 20-minute interview we believe you would be a good fit, we will then offer you a place on the program.
What do we mean by ‘good fit’, you may ask? Somebody who we believe has a strong motivation & the resilience to complete the program.
Week 1 is essential. Joining the welcome call will create a strong foundation for the rest of the programme, providing you with motivation through accountability & a support network to help you improve your work.
Without a deep understanding of the concepts & frameworks we cover in Week 1, you will struggle to connect with your ICP. We would even go as far as to say that Week 1 is worth paying a few thousand euros for as its own mini-course.
On an on-going basis, it is in theory OK to miss deadlines, but experience suggests you will quickly fall behind. Missing one week is fine. Missing two and you will struggle to catch up.
The value of the other alumni is in providing feedback for your work each week, stress-testing or honing your ideas, as well as on-going learnings through webinars, workshops and exclusive events.
We will create teams of 2/3 participants so you can complete projects as teams and have access to accountability partners.
Thibaut, runs all the sessions in order to make the learning process as consistent as possible. We may optionally bring in some sales experts for specific sessions & talks to cover certain topics.
Each student will also be required to participate actively during the sessions.
A lot of companies have training budgets, where they actually have money kept aside for their employees to take courses like this to help their professional development. If your company doesn’t have a budget, it’s worth raising the possibility with them.
If you want to discuss this with your HR team or manager, here is an email script we suggest sending to get approval. Essentially, we suggest covering:
If you get the green light, you can then either invoice the company or pay for it yourself & request reimbursement from your company.
There are only 20 places in each cohort & we are extremely careful in selecting only applicants we feel are a good fit for the programme & who we believe will be able to deliver great results.
The next cohort starts on the 1st of November 2021.
I will never spam you, or sell your info.
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