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4 outbound message frameworks you should try, right now

In today’s newsletter, I’ll share four outbound message frameworks that I’ve been trying recently. By using these frameworks, you will catch the attention of your prospects, start more conversations, and eventually book more meetings.

Let’s dive in.

Framework #1: Question + Teaser + CTA

  • Question: A problem-oriented question to get your prospect to reflect.
  • Teaser: An intriguing resource to help your prospect solve a part of the problem you mentioned in your question.
  • CTA: A simple question to get the prospect to reply.

Example:

  • Question: Eric, curious to know how you’re preventing your new hires from taking too much time to go through their onboarding.
  • Teaser: If you’re interested, I can share a short, 3-step playbook on fixing your onboarding process.
  • CTA: Sounds interesting?

Why it works?

This approach works because you focus on a concrete symptom of a problem that your prospect may have. By hinting at a potential solution, prospects who are experiencing the problem you mentioned are more likely to reply (in my case, 38% to 42% do).

Framework #2: Jobs to be done

  • Memory: A past topic of conversation
  • Tool: A tool/resource related to the conversation
  • Confirm: A question to confirm it is still a priority
  • Teaser: A sentence to get the prospect intrigued about the tool

Example:

  • Memory: Mary, last time we spoke, new employee churn was an issue.
  • Tool: I stumbled on a checklist to disqualify bad candidates and immediately thought of you.
  • Confirm: Are you still working on reducing new employee churn?
  • Teaser: If so, just hit reply and I’ll share the resource with you.

Why it works?

This framework works well when a prospect has been unresponsive or has requested to follow up later. Rather than simply checking in, you can provide value to your prospect by offering a specific resource.

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Framework #3: Do the maths

  • Trigger: The reason for reaching out. Better if you have a number.
  • Quick pitch: Short explanation of the quantified impact your solution provides.
  • Calculation: Back of napkin calculation.
  • CTA: Ask for interest.

Example:

  • Trigger: Mary, noticed you have over 50 open positions on your job portal.
  • Quick pitch: We help tech scale ups reduce their new employee churn from 30% to 10% or less.
  • Calculation: With a typical cost of mishire around $30,000 per employee, this would mean going from 15 mishires to 5, resulting in $300,000 saved.
  • CTA: Worth a chat?

Why it works?

This framework helps your prospects quantify a problem they have, as well as the value your solution provides. You can earn bonus points if you use a publicly available number, such as the number of hires in the above example.

Framework #4: Add a PS

  • Question: A problem-oriented question to get your prospect to reflect.
  • Teaser: An intriguing resource to help your prospect solve a part of the problem you mentioned in your question.
  • CTA: A simple question to get the prospect to reply.
  • PS: A funny/personal mention to show you prospect you did some research on them (using their LinkedIn profile)

Example:

  • Question: Eric, curious to know how you’re preventing your new hires from taking too much time to go through their onboarding.
  • Teaser: If you’re interested, I can share a short, 3-step playbook on fixing your onboarding process.
  • CTA: Sounds interesting?
  • PS: Saw you’re also a sommelier. Big fan of wines from Languedoc-Roussillon myself. Ever tasted one?

Why it works?

Adding a PS at the end of your message can catch the attention of your prospect. By focusing on something personal or relevant to the prospect, you can warm them up and show that you did your research.

And if you’re interested in using AI to increase your reply rate and book more meetings, check out my AI Outreach System. It’s the exact system I use to achieve a 38% reply rate, and over 100 people have already purchased it.

Hope this help.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
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  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
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