About me

I train and coach B2B sales teams to start more conversations and turn prospects into customers

My mission and values

My mission is to help B2B sales teams to start more conversations and close deals faster. I do so by providing sales training and coaching.

Here are the values I live by:

Value obsessed

I am on a quest to maximize my earnings, while balancing all the people, things, and experiences that bring me happiness and growth. I don’t believe in trading my time for money, but rather exchanging value for money. My strategy relies on finding problems big enough so you will pay me to help you make a dent in these problems, while having a massive impact on your sales organization.

Tactical first

I have a bias towards tactical and actionable learnings. When you work with me, you get a mix of thought-provoking conversations and tactical ideas to solve the problems you’ve exposed. My job is to show you tools that you can use to start more conversations and close deals faster, so you can build your own toolbox and keep building new skills.

Direct, honest and authentic

I deliver honest and authentic advice in a very direct way. I hate jargon and buzzwords, so you will get challenged if you try to hide behind them. I care immensely about honesty, so I always encourage my customers to speak up and share feedback, good or bad.


I love experimenting, developing new concepts, and discovering new ways to grow with my customers. I have even developed a concept called the T-shaped SDR, where I teach SDRs to build and launch experiments.

About me

I am a Geneva-born Frenchman. When I was 15, I decided I wanted to learn how to fly planes. To make some money and pay for the training, I went to the local airfield (in Lausanne) and started approaching aircraft owners to clean their planes for 20 CHF/hour.

And it worked.

When I was 19, I invested in a General Aviation management platform called Buddypilots. We spent 3 years building a product that no one would buy. After years of work and $0 of revenues, we closed the business.

That’s when my career accelerated.

I got hired at Applause, a Boston-based company, to grow the French market from the Berlin office.

When I started, we had nothing in France. In 2 years, I grew the market from 0 to 2.5M revenue and brought the sales team to 10 people. It was a fun ride and I learned a ton, but after almost 3 years working there, I decided it was time to take on another challenge.

I then joined Branch, a deep-linking company from California. But I didn’t stay there for long. After attending a sales training from Skip Miller, in California, I found out that I would be better off helping sales professionals succeed.

After 5 months, I left and founded SalesLabs, to train, coach and advise B2B sales teams and founders.

Since the creation of the company, I have helped 100+ founders building sales organizations. I have worked with companies like Techstars, Comtravo or Back, and trained reps at tech companies all over Europe.

After my training, my customers run better discovery calls, build healthy habits around early qualification and bring energy to their deals.

You can get in touch with me by clicking on the Book a Call button or on LinkedIn.

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Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

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It costs 100 EUR + VAT if you are located in Germany.

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