In today’s issue, I’ll show you how to set up your LinkedIn profile for sales. Most salespeople’s LinkedIn profiles are optimized for finding a new job, not for building trust with prospects, and book meetings as a result.
But your LinkedIn profile is like a landing page. There are a few key elements you need to optimize to make sure prospects notice your profile, and find all the information they need to make a decision to answer your messages (if you’re doing outbound), or contact you to solve a problem.
Here’s how, step-by-step:
I like to think of a LinkedIn banner like a highway billboard. It’s free real estate on your profile, and it can be used to get your prospect’s attention.
When prospects go to their “My Network” section, this is what they see:
As you can see, most banners do not really catch the eye.
Here’s my new LinkedIn banner in contrast:
I have worked with Ada Beltrán Gonzalez to create this banner (hit me up if you want an intro, or tell her you’re coming from me if you reach out directly).
If you want to design your banner yourself, I recommend using Canva and following these 3 simple points:
Your LinkedIn headline has one goal: get prospects to understand you aren’t a threat to them (so they can accept a connection request). Your headline will be displayed everywhere your profile appears on LinkedIn. For example, prospects will see it in your connection requests (as seen below).
Below is a simple structures you can use to optimize your headline.
I help sales creators find, negotiate, and close brand partnerships.
Now that your banner and headline are optimized, you need to provide additional resources to help your prospects solve a problem they want to solve. You can do that by adding links in your featured section.
I often see salespeople highlighting a viral post in this section. It’s completely useless.
Instead, think of a simple resource to help your prospects. Here’s a list of resources that can be useful for your prospects:
If you can gate these resources (ask for an email in exchange of the resource), you’ll be able to follow up with your prospects.
Pro tip: When you add a link in the featured section, leave the description empty. This will directly open the link in a new tab, instead of displaying an intermediary validation page (always done when linking outside of LinkedIn).
And this is how you can set up your LinkedIn profile for sales. When you stop using it as an online resume, and start using it to help your prospects solve a problem, you’ll start more conversations, and book more meetings as a result.
Hope this helps.
Cheers,
Thibaut Souyris
And whenever you are ready, here are 2 ways I can help you:
→ Are you a brand trying to launch your first influence campaign? Book a strategy call and I’ll tell you everything I know.
→ Want to work with one the creators I represent? Go check the list and reply to this email if you want to know more.
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