3 lessons from closing $146,418 amount in 2 months

Hi there, it’s Thibaut.

In today’s newsletter, I’m going to share 3 lessons I learned from closing $146,418 in 2 months. I have accidentally started a Sales Creator agency since September 2025, and the results are way better than I expected.

If you know me, you know I love trying new business ideas all the time. I’ve been a sales consultant, a trainer, a coach, a creator, and I even launched a car wash. All these businesses were doing OK, but the Sales Creator Agency is the first business that is taking off way faster than I expected.

For the first time in my career, I’m overwhelmed by the opportunities that came my way (I’m so used to fighting for business, this feels weird). Here are 3 big lessons I got from these 2 months:

Lesson 1: Big problems = big money

I knew about this one for so long. When you uncover and solve (a part of) a big problem for your prospects, they typically pay you more. I’ve been training salespeople on this concept for years, but the products I was selling were always solving vague, unclear problems.

Working with sales creators and brands is way different. This space is so new that everyone is learning as they go. Creators struggle to find brand deals, manage the back-and-forth with brands, or getting paid fairly. Brands struggle to find creators or sometimes have a hard time dealing with big egos.

But one thing is certain, the ROI of working with influencers is massive. I’m regularly seeing 600% ROI for brands, and every B2B brand is now trying to work with creators.

Lesson 2: In a gold rush, sell shovels

In my opinion, we’ve entered the Golden Age of B2B influence. And in a gold rush, sell shovels. As a creator myself, I could go on and try to maximize how much I get paid per sponsored posts, but the leverage I get by selling a tool (the bridge between creators and brands) is way bigger.

It’s also a good way to reduce the risk of being a creator. If I get kicked out of LinkedIn tomorrow, I can still close deals for my creators. Just like in the gold rush in the West, the people who will make the most money aren’t the creators (they will still make a lot), but the people selling the tools and solutions that drive the creator economy.

Lesson 3: Information is everything

Finally, being an agent has put me in a situation where I’m getting to work with all the actors of the sales creator economy. I deal daily with creators, brand managers, CEOs, agencies, etc.

These daily interactions give me a ton of insights on the market. How much brands are spending, how they are working with agencies, how much creators expect to get paid.

All this information shapes an understanding of the market that helps me identify what is a good opportunity and what is a bad opportunity. It’s a true luxury to be in that position because I get to have a massive impact on the market and the prices.

And that’s it. These are 3 key lessons I got from closing $146,418 in 2 months (mostly in sponsored content). It’s all about solving a big problem, selling the services to solve this problem, and being at the middle of every transactions.

Hope this helps.

Cheers,

Thibaut Souyris