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ChatGPT: 3 steps to generating an outbound sequence from scratch

In today’s issue, I’m going to share the 3 simple steps I follow to create my outbound sequences with ChatGPT.

If you can replicate these steps, you’ll generate an entire prospecting sequence, in 10 minutes or less.

Here’s how you can do it, step-by-step:

Step 1: List prospect’s symptoms

First, identify the symptoms your prospects are experiencing. What challenges are they facing? What pain points are they struggling with? Make a list of these symptoms, and use them as the basis for your outbound messages.

Here are two prompts you can use to do so:

1st prompt: Act like [prospect name], the [job title] at [company]. List your top 3 challenges for 2023. Bullet point and concise answer only.


1st prompt

2nd prompt: Now list 3 symptoms for each challenge above. Bullet point and short answers only.


2nd prompt

Step 2: Select a messaging framework and teach it to ChatGPT

Now comes the important part. If you ask ChatGPT to create a series of outbound messages, the quality will be average, at best.

Instead, teach it an outbound framework like below:

“Now I’d like to build a 9 touchpoint outbound sequence in order to get [prospect] to reply to my prospecting. I use the following framework for each message:

  • Question: A question based on one of the 9 symptoms above

  • Teaser: A potential resource to help alleviate the symptom mentioned in the question

  • CTA: A simple question to get a reply

Here’s an example for the first symptom you listed:

  • Question: How do you avoid and inconsistent of undefined sales process?

  • Teaser: If you’re interested, I can share a 3-step checklist to help you audit your sales process.

  • CTA: Worth checking it?”

Step 3: Ask ChatGPT to use the framework to generate one message per symptom

Finally, ask ChatGPT to use the messaging framework you’ve selected to generate one message per symptom on your list.

You can use the following prompt to do so:

3rd prompt

And below are 3 examples of outcome I got from ChatGPT:

Last prompt

And now that you have your messages ready, you can add them to your sequencer and start prospecting. By following these three simple steps, you can quickly and easily generate effective outbound messages that resonate with your prospects.

PS: The AI Outreach System is finally available for pre-order. If you want to stop being ignored by prospects and start using AI to get replies, then it’s over here.


Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
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  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
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