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Email subject lines: The last guide you’ll ever need

In today’s issue, I’m going to share a simple system I use to create catchy email subject lines with AI, in under 5 minutes.

If you can replicate these steps, you’ll generate dozens of catchy email subject lines in no time.

Here’s how you can do it, step-by-step:

Step 1: Find 10 subject lines

Start by scouting your mailbox to find some catchy subject lines.

You can run a simple test. If the subject line made you open the email, then it’s good enough to make it to your list. A good subject line will make you stop what you’re doing, catch your attention and prompt you to open the email.

You can also explore blog posts from cold outreach email providers, and you’ll find tons of detailed research around subject lines, with detailed examples.

Here are 10 subject lines I liked:

  • Thibaut, quick question

  • Your thoughts

  • CEO – a few tips

  • RE: Follow up

  • Need help?

  • Thoughts?

  • I might be wrong

  • Open to this?

  • Idea for podcast transcripts

  • Idea for newsletter low open rate

Step 2: Turn the subject lines into templates

Now with your subject lines, do a bit of rewriting so you can feed them to ChatGPT and get some valuable output. Replace the elements of personalization (names, job titles, companies, pain points) with a placeholder.

Here’s how it looks for my 10 subject line examples:

  • [First Name], quick question

  • Your thoughts

  • [Prospect’s job title] – a few tips

  • RE: Follow up

  • Need help?

  • Thoughts?

  • I might be wrong

  • Open to this?

  • Idea for [prospect pain point]

  • Idea for [prospect challenge]

Step 3: Generate 10+ new subject lines with ChatGPT

And finally, feed the templatized email subject lines to ChatGPT, using the following prompt:

ChatGPT prompt

And these are the results:

ChatGPT output

Some of these subject lines are decent, some a great, and a few ones are excellent. I personally love [FirstName], mind if I ask a favor? or [FirstName], have a sec?

As you can see, I only asked for 10 subject lines in this example. However, you can ask a lot more (50 for example) and you’ll get some great ideas you can use to catch the attention of your prospects in their mailbox.

PS: I’m have finalized the outline of my new course: “The AI Outreach System, A Tactical Guide To Using Artificial Intelligence To Book Meetings”. You can already join over 380 salespeople who are already in the waitlist.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 4 ways I can help you.
 
  1. Build your outbound prospecting system from scratch here (250+ students)
  2. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  3. Book me 1:1 or for your team here
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