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In today’s newsletter, I’ll share why I built a Prospecting Template Assistant, and I’ll show you how I use it to make any top-performing email, connection request, or cold call script my own. If you can replicate this process, you’ll be able to turn any cold message example into a message you can use to book your meetings.
Here’s how, step-by-step:
If your LinkedIn feed looks like mine, you should see a ton of brilliant examples of cold emails, cold call scripts, and connection requests you can use for outbound prospecting, on a daily basis. However, applying these examples to what you sell can be challenging.
That’s why I have created a Prospecting Template Swipe File. It’s a collection of top-performing emails, messages, and cold call script templates. I update it every week with the examples I find on LinkedIn.
Now that you have access to the swipe file, you can choose between 20+ different templates (and more every week). I’ll pick the “Ghosted Email” from Florin Tatulea as an example:
Part 1: Example
Tim – recall you wanted to have benchmarking data in place by the end of Oct so that the team has the market data they need to run the compensation review starting Nov 1.
Typically when we don’t hear back from somebody for 1-2 weeks after sending a proposal they either selected another vendor or gave up on the project altogether.
Is this the case on your end?
Part 2: Template
Reminder: {First Name} – recall you wanted to have {initiative} in place by {deadline} so that the team has {desired outcome} starting {final deadline}.
Labelling: Typically when we don’t hear back from somebody for 1-2 weeks after sending a proposal they either selected another vendor or gave up on the project altogether.
Question: Is this the case on your end?
As you can see, the first part is an example, followed by a templatized version with variables. All you need to do is change the variables with the context of what you sell. You can do it manually, or let my Prospecting Template Assistant do it for you.
In the swipe file, you’ll see a column named “Template Assistant Prompt”. It’s a prompt you can copy paste into The Prospecting Template Assistant to help you turn the message into your own. Here’s a quick tour of the assistant:
As you can see, this assistant guides you through simple steps to turn any templatized message into your own. It’s pretty rudimentary, which is why I’m looking for people to test it and share their feedback. If you’re interested in testing it, you can access it here.
Cheers,
Thibaut Souyris
P.S. When you’re ready, here are 2 ways I can help you:
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