I’m launching a Summer Sales Creator Content Party

In today’s issue, I’ll tell you everything about my Sales Creator Content Party this summer. I’ve closed over $80,000 in sponsored content in the last 2,5 years, and I’ve decided to give myself the goal to close $100,000 in sponsored content in 2025 only.

And one of the fastest way to reach that target is to close bigger deals. That’s why I’m working on setting my first sales creator content party, so I can give more exposure to the brands, close bigger deals, and have a ton of fun in the process.

Here’s how I’m planning on doing that:

Part 1: The concept

I’m now 34. Not super young, not super old. I’ve been working for myself since September 2018, and I’ve learned a lot about what motivates me. There are two things I absolutely love doing in life: closing deals and celebrating life with people I love.

That’s why I came up with the idea of a sales creator content party. I personally know dozens of sales creators, and I’ve been asking myself how to collaborate with them in a meaningful way.

Similar to this concept, I’m hosting a party in a private location in Berlin, on the 25th of July 2025. I’ll gather about 10 sales creators with over 10,000 followers on LinkedIn, and we’ll spend the day collaborating on various video content and fun concepts, all while speaking about B2B sales, prospecting, and everything relevant to our audiences.

When the content creation is done, we’ll throw a wine tasting with my friend Vino Vik, have some finger food, and celebrate life with 50 attendees and a DJ set. A typical evening in Berlin, but for people who are too old to stay awake for 48 hours straight.

Part 2: The deliverables

Now we won’t just gather influencers and get them to post random thoughts about B2B sales. We’ll work with 3 formats:

Format 1: Cooking Show

I’ll host a cooking show, where another creator and I will discuss about a specific sales topic, while cooking dishes for the rest of the creators. Think about a food influencer collaboration, but with cooking as a background for a conversation on B2B sales. This cooking show will create the following deliverables:

• 1 long form video (10 – 15 min max), ideal for YouTube
• 10 short form videos (less than 60 seconds), ideal for LinkedIn, Instagram, or TikTok
• 4 LinkedIn posts from the interviewed creator, 4 LinkedIn posts from me
• 1 long-form blog post hosted on saleslabs.io (like this one) and sent to The Remote Sales Playbook mailing list (5.300+ subs, 39%+ open rate, 3.52% click rate)
• 1 CTA chosen by the sponsor in the long form post and in the LinkedIn posts
• Example

Format 2: Tactical Interviews

I’ll host 5 creator interviews, either seated on a couch or at a desk, and we’ll discuss concrete, tactical ways salespeople can get better at prospecting, closing deals, or any other relevant topic. This format will create the following deliverables for each of the 5 slots:

• 1 long form video (10 – 15 min max), ideal for YouTube
• 10 short form videos (less than 60 seconds), ideal for LinkedIn, Instagram, or TikTok
• 1 LinkedIn post from the interviewed creator, 1 LinkedIn posts from me
• 1 long-form blog post hosted on saleslabs.io (like this one) and sent to The Remote Sales Playbook mailing list (5.300+ subs, 39%+ open rate, 3.52% click rate)
• 1 CTA chosen by the sponsor in the long form post and in the LinkedIn posts
• Example

Format 3: Wine Tasting Interviews

Finally, 4 creators will go around during the Wine Tasting and ask questions to the attendees about B2B sales. We’ll combine the answers into a 60 seconds or less video, and this format will create the following deliverables:

• 1 short-form video with an edit of the interviews per creator (60 seconds or less)
• Creator who hosted the wine tasting questions does 1 LinkedIn posts with the video
• I’ll do 1 LinkedIn post with the video per slot
• Each slot is sponsored by one brand only
• 1 CTA chosen by the sponsor in the LinkedIn posts
• Example

Part 3: Monetizing the party

Now this sounds fun but this kind of event has a cost. Between the location, the wine tasting, the food, the DJ, and the creator payouts, the bills will rack up fast. Plus I’m not organizing an event to lose money, it’s a business after all.

That’s why I have created 3 packages to work with sponsors:

Package 1: Cooking Show sponsoring

• 1 slot
• Price: $5,500

Package 2: Tactical Interviews Sponsoring

• 5 slots
• Price per slot: $3,500

Package 3: Wine Tasting Interviews

• 4 slots
• Price per slot: $1,500

I’ll also sell tickets for $50 per attendee (except creators and sponsors), so we can all enjoy the wine and the food and have quality time together.

And this is how I’m planning to organize and monetize this sales creator content party. I’ve been speaking to a few potential sponsors and everyone is super excited. This kind of concept fires them up because it’s different, and it’s a great way to stand out in a sea of AI-generated LinkedIn content.

If this party is a success, I’m planning to organize many different concepts all around the world. I already have spots in South of France, central Mexico, and in the US.

Hope this helps.

Cheers,

Thibaut Souyris

P.S. I’m still looking for:

• creators (with audiences mainly in the US)
• sponsors for the event

If that’s you (or if you know someone who would be a fit), please DM me on LinkedIn or send an email to [email protected].