Today’s newsletter is sponsored by:

My new course, The Prospecting Engine. It’s going live on the 31st of January 2024, but you can already join the waitlist and learn more about it here.

My 2024 (sales) resolutions

In today’s newsletter, I’ll share my sales resolutions for 2024. With this last newsletter of the year, I’ll share what happened in 2023, what are the lessons I learned, and what I’m planning to do in 2024 to reach these goals.

Let’s dive in:

Resolution #1: Grow my online course sales to $75.000

2023 was a pivotal year for my family. We moved from Berlin to South of France with my wife and my son, and I wanted to find more time to focus on what I love doing; take care of my family and grow a business where I can choose what I do with my time, without having to worry (too much) about money.

Doing so means having options, and online courses are a good way to create value for my customers, while decoupling this value from my time.

I started selling online courses in October 2021, so I have over two years of historical data to forecast 2024. In 2022, I did over $29.000 in online courses, in 2023, over $47.400, and I’m planning to reach $75.000+ in 2024.

Here’s how I’ll do it:

  • Keep offering The New Outreach System, The AI Outreach System, The Cold Message System to people who are looking for a specific prospecting outcome (grab these courses for 50% off with code “NEWYEAR” on checkout)
  • Launch The Prospecting Engine to reliably equip salespeople with the knowledge and systems necessary to start conversations, book meetings, and generate a healthy pipeline in 2024 and beyond.
  • Offer different support options for people who buy my courses (1:1 coaching, peer-to-peer community, monthly office hours)

I’m pretty excited for 2024, seeing the growth in online courses I saw between 2022 and 2023.

Resolution #2: Support my students with a community

If you’ve been following me for a while, you may remember my community, The T-shaped Sales Community. It started as a Discord group, before being rebranded Selling Advantage, only to loose momentum and stop after about a year.

At the time, I didn’t have the systems and the knowledge to run a community that would be useful to salespeople.

But in 2024, being able to exchange with peers on what works and what doesn’t when it comes to booking meetings is essential. I want my courses to produce tangible results for everyone who purchases them, and a lot of my customers need more than just videos to apply their learnings.

This community will be different from the previous one. It will be focused on getting students who purchased my courses a place where they can interact with other students, with monthly group office hours with me (and the recordings if they can’t make it).

If you’re intrigued by it, then join the waitlist of The Prospecting Engine. The Community and the course will go live on the 31st of January 2024.

Resolution #3: Close highly profitable sponsoring deals to help my students

In summer 2023, I started experimenting with sponsoring options for people and businesses who wanted to get their products in front of my 41K+ audience. I initially offered sponsored LinkedIn posts and sponsored newsletters.

This was a simple way to monetize my content, but I’m now working on longer, more profitable sponsoring deals with people and business who can create immense value for my audience and customers.

A good example of that is a sponsoring campaign including multiple sponsored LinkedIn posts (still tactic with a specific outcome), multiple newsletter sponsoring, and a co-branded lead magnet.

If you’re interested in discussing these options, go check my sponsoring page.

And these are my 3 sales resolutions for 2024. I’m really excited to keep building Tactical Selling, and I want to wish you a Happy New Year.


Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you:

→ Learn how to use AI to book meetings here (190+ students)
→ Build your outbound prospecting system from scratch here (300+ students)

Write cold messages that get a 38% reply rate and 27% meeting rate here (90+ students)

→ Sponsor my content & get 41K+ eyeballs on your ad

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