My summer prospecting routine

In today’s issue, I’ll share how I prospect during the summer months. This will be especially relevant if you have kids, but these tips will help you stay focused during the slow summer months.

Prospecting is already super hard in 2025, it’s even harder when most of your prospects are taking some time off. Between holidays, kids running around your home office, and countless opportunities to relax, it’s hard to stay focused on your outbound efforts.

Here’s how I do it:

Part 1: Mandatory naps for kids

Yes, this is a parenting advice too! If you’re in a part of the world where weather is hot in summer, an after lunch nap for kids is always a great idea. It’s a great opportunity to get them to rest so they have enough energy for the rest of the day.

It’s also a great opportunity to tackle your prospecting routine. The house is quiet, and it’s one of the only times of the day where you have no distractions. You can also block some time early in the day, when kids are asleep to focus on your prospecting.

No matter how you structure your day, find some quiet time to focus on getting conversations started.

Part 2: Stay consistent

This is the hardest part of a summer routine. If you work remotely, your summer can look like a long workation. I can tell you by experience that it makes it really hard to focus on working, and especially hard to focus on prospecting.

Here’s what you can do to fight your natural tendency to skip prospecting:

• update your sequence to keep it lightweight (3 to 4 touchpoints only)
• start with your follow ups
• find how many people you need to add to your sequence (use this to help you)
• add them to your sequence
• repeat daily

The main difference with a standard prospecting routine is the quantity of touchpoints. Instead of actively trying to start conversations with a large quantity of prospects, you focus on lightweight prospecting, so you don’t spend hours sending messages in the void.

Part 3: Focus on expansion, not net new business

Finally, focusing on expansion is a good way to stay productive, and to build pipeline for the early months of autumn.

Make a list of people you know, lost opportunities, active customers and so on. This will do a few things for you:

• you’ll start a lot more conversations (people you already know are more likely to reply)
• you’ll get more motivated because less prospects ignore you
• you won’t have to work so hard to find intent data and triggers

It’s also a great opportunity to restart conversations you wouldn’t necessarily start because you’re too busy in normal times.

And these are 3 tips I can give you to stay on top of your prospecting this summer. This will help you maintain a consistent flow of conversations, and some of these conversations will turn into opportunities (either in summer or when everyone is back to work).

Hope this helps.

Cheers,

Thibaut Souyris