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How I tweak my messaging when running an outbound sequence

In today’s newsletter, I’ll share the process I follow for tweaking my messaging when running an outbound sequence. While sticking to a strict outbound sequence is important, adjusting the content of your outbound messages is critical to getting replies.

Here’s how:

Step 1: Build a sequence skeleton

Consistency accounts for 80% of your success when prospecting. To ensure consistency, I recommend building a sequence skeleton that includes the following elements:

  • List of touchpoints: The total number of messages you’ll send in your sequence if you receive no replies
  • Step title: An explicit description of your step
  • Channel for each step: The channel of the step (LinkedIn, Email, Phone, etc.)
  • Media for each step: The media of the step (Text, Audio, Video, etc.)
  • Cadence between each step: The number of business days you’ll wait between each touchpoint

Below is an example of a sequence skeleton you can find in my AI Outreach System.

Image #1

Step 2: Find a relevant trigger

With your sequence skeleton, you have a game plan for each prospect. In the example above, you can see that there are six different steps you can take before moving on to another prospect if you don’t get a reply.

Finding a relevant trigger will help you catch the attention of your prospects, because you’ll show them you have done your homework. Here’s a list of triggers I use in 80% of cases:

  • Profile Views: A relevant prospect who viewed my profile
  • Post Like: A relevant prospect who liked a post I made or someone else’s post
  • Post Comment: A relevant prospect who commented on a post I made or someone else’s post

You can find more details on different types of triggers in this podcast episode.

Step 3: Use a template

Now that you have your sequence skeleton and triggers, it’s time to write your messages. This is the most important part because the content of your message will determine whether you get replies or not. Using messaging templates can help you quickly create messages.

Check out this short video where I show you how to tweak messages for three different scenarios.

If you follow these 3 steps, you’ll build a consistent prospecting system, with messages that are relevant to your prospects, based on their individual situations.

Hope this helps.


Thibaut Souyris

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