How I tweak my messaging when running an outbound sequence

Step 2: Find a relevant trigger

With your sequence skeleton, you have a game plan for each prospect. In the example above, you can see that there are six different steps you can take before moving on to another prospect if you don’t get a reply.

Finding a relevant trigger will help you catch the attention of your prospects, because you’ll show them you have done your homework. Here’s a list of triggers I use in 80% of cases:

• Profile Views: A relevant prospect who viewed my profile
• Post Like: A relevant prospect who liked a post I made or someone else’s post
• Post Comment: A relevant prospect who commented on a post I made or someone else’s post

You can find more details on different types of triggers in this podcast episode.

Step 3: Use a template

Now that you have your sequence skeleton and triggers, it’s time to write your messages. This is the most important part because the content of your message will determine whether you get replies or not. Using messaging templates can help you quickly create messages.

Check out this short video where I show you how to tweak messages for three different scenarios.