My simple formula to reach your sales targets in 2022

It’s almost the end of February and most of you should have received your targets for the month/quarter/year. No matter if you’re an SDR, an AE, or managing a team of reps, it’s always a good idea to have a clear, actionable plan to reach your targets.

In this quick article, I’m going to show how to build that plan, step-by-step. Our goal is to find how many initial prospect meeting we need to run, assuming we have zero pipeline.

1. Set a yearly/quarterly/monthly goal

The first step is really simple. Just go and find out how much you’re supposed to close, or how many meetings/opportunities you’re supposed to generate. If you’re an AE, you’ll most likely have a yearly target, divided in quarters or months. If you’re an SDR, your targets will most likely me quarterly or monthly.

When you know your big number, divid it to match it with the period you’re evaluated on. For example, a €1.000.000 yearly target, evaluated quarterly = €250.000.

2. Set your average deal size and find out how many deals you need to close

If you’re new to the job, go check your CRM to find out the average deal size of your colleagues. If you have some experience already, use historical data, or known assumptions based on the pricing of your solution.

In our example above, €25.000 average deal size -> 10 deals to close per quarter, 40 for the year.

need help with your prospecting routine?

Learn the exact daily system I use to get a 38% reply rate and 11% meeting rate on LinkedIn.

3. Understand your sales process stages

Very important step. You’re sales process is the way you turn a stranger into a customer. It can vary from business to business, but we typically see 5 stages, from discovery call to closing.

Here’s my sales process (feel free to copy):

  • Stage 1: Interest – Discovery
  • Stage 2: Education – Demo
  • Stage 3: Validation – Contract Review
  • Stage 4: Justification – Negotiation
  • Stage 5: Decision – Closed Won

4. Define a conversion rate for each stage

Now that you have clear idea of your sales process, define the conversion rate from one stage to the other.

Here’s what I see in my process:

  • Stage 1 to 2: 50%
  • Stage 2 to 3: 60%
  • Stage 3 to 4: 70%
  • Stage 4 to 5: 90%

5. Find out how many discovery calls you need to set

Finally, start from the final goal and use your assumptions to define how many stage 1 opportunities are necessary to reach your goal.

In my example:

  • 10 stage 5 opportunities at €25.000 per quarter closed equals:
  • 12 stage 4 opportunities
  • 18 stage 3 opportunities
  • 30 stage 2 opportunities
  • 60 stage 1 opportunities

60 discovery calls per quarter = 5 per week. If you’re already running 5+ discovery calls per week, you’re on track. If you’re under 5 discovery calls per week, you need to find more through outbound, or increase your average deal size.

Follow these 5 steps and you’ll get a general idea of the prospecting effort you need to deliver on a weekly basis. If you need to be spending more than half of your day running discovery calls, your plan will be hard to reach with the assumptions you have.

And if you’re interested in finding out how many prospects you need to contact every day, I suggest using my “Cruising Altitude Calculator”. It’s part of the New Outreach System and you’ll calculate the exact number of prospects you need to find and contact every day. You’ll also learn how to build an outbound sequence, what to say in each touchpoint, and how to build your prospecting routine.

Grab it today for €79 instead of €149 with the code “week7email”.

P.S. When you’re ready, here are 3 ways I can help you.


→ Grab my 5-star course, The New Outreach System: How I use LinkedIn to get a 38% reply rate and an 11% meeting rate. Buy it here.

→Work 1:1 with me:
 If you need help booking more meetings, I can help you. We’ll go through your current situation and what’s not working. We’ll build an action plan to land you more meetings and more money in your pocketBook me here.

→ Grab my course, The T-shaped Sales Development Program: This is the most comprehensive course I have about sales development. You’ll learn everything from optimizing your LinkedIn profile for sales to finding hot prospects, and running discovery calls Buy it here.

Subscribe to the Newsletter

Join 5.700+ subscribers to Tactical Selling. Every Thursday, you’ll get 1 actionable tip on starting conversations and booking more meetings.

Subscribe to the Newsletter

Join 5.700+ subscribers to Tactical Selling. Every Thursday, you’ll get 1 actionable tip on starting conversations and booking more meetings.

Subscribe to the newsletter

Get each episode in your mailbox when they release. Grab special discounts and offers.

Schedule a Priority Consultation

I love helping founders and sales teams starting more conversations and closing deals faster.

However, I am pretty busy and it can take a bit of time before I can come back to you.
Please fill this quick form to get access to my calendar and schedule your free consultation.

You will receive an email with access to my calendar, where you will be able to schedule your consultation.

It costs 100 EUR + VAT if you are located in Germany.

Book a Call With Me

Please fill this quick form to give me more details.
I’ll reply quickly to book a consultation.