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GPT-4: 5 steps to booking meetings with AI

In today’s newsletter, I’ll share the exact system I use to book meetings using GPT-4 (works with ChatGPT too). By following this system, you will stop playing around with GPT-4, and you’ll finally discover a system to use for efficient prospecting.

Here’s how, step-by-step:

Step 1: Do your research

Start by exporting the LinkedIn profile of the prospect you’d like to contact, here’s how:

  1. Go to the LinkedIn profile of your prospect and locate the “More” button.
  2. Click on “More” to reveal a dropdown menu.
  3. In the dropdown menu, select “Save to PDF” to export the profile as a PDF. This works for 1st, 2nd, and 3rd degree connections.

When it’s done, help GPT-4 build connections between the problems you solve and the information about your prospect by using the following prompt:

Here’s the LinkedIn profile of a prospect. I’m trying to get this prospect to reply to my LinkedIn messages and I need to mention an element of their profile that is relevant to problems I help solve:

  • {problem 1}
  • {problem 2}
  • {problem 3}

Now find me 5 elements from this resume that I could mention to catch their attention. Here’s the resume:

{PDFcontent}”

If you want to see an example of how it’s done, check this free guide.

Step 2: Craft your messages

Now that you have a few personalization elements, you can use them to craft your outbound messages. There are different frameworks you can use, but I personally recommend this one:

  • Trigger: a relevant piece of information about your prospect
  • Question: a problem-oriented question to make your prospect reflect on it
  • Teaser: an intriguing resource to get your prospect to reply
  • CTA: a simple question

Here’s an example:

  • Trigger: Eric, noticed you were hiring 20+ SDRs in 2023.
  • Question: I’m curious to know how you’re preventing your new hires from taking too much time to go through their onboarding.
  • Teaser: If you’re interested, I can share a short, 3-step playbook on fixing your onboarding process.
  • CTA: Sounds interesting?

You can check this free guide to get more ideas.

Step 3: Follow-up to get a reply

If you send one message only, you’ll get almost no replies. Train GPT-4 on what a good message looks like (you can use step 2 for that), and ask it to come up with a new message for each problem your prospect is facing.

Here’s a prompt example:

1st prompt

And here’s a typical output:

2nd prompt

Check this article for more details.

Step 4: Build your reciprocity resource

The teasers you are using in your cold messages can be based on marketing resources (eBook, whitepapers, lead magnets, etc.). You can use them to create reciprocity resources. Here’s how:

  • Find a blog post, ebook, or whitepaper
  • Extract the text with TLDRthis.com
  • Turn it into a playbook with GPT-4
  • Generate 5 catchy titles with GPT-4

If you want to find out the exact steps to do that, I have created a detailed guide here.

Step 5: Navigate conversation to book the meeting

Finally, when you tease a resource to your prospects (as seen in step 2), some of them will end up replying. When it’s done, you need to navigate the conversation to go from an interest in the resource, to a meeting booked. Here’s how you can do it:

  • Use a problem question (see step 2)
  • Tease a reciprocity resource (see step 2)
  • Ask for feedback (after you get a reply and share the resource)
  • Use a negative-reversing question
  • Drop a meeting link

Here’s an example of how it’s done:

  • Use a problem question: “How do you prevent your team from turning off prospects with pushy cold outreach?”
  • Tease a reciprocity resource: “If you’re interested, I made a 5-step sequence that typically gets a 38% reply rate.”
  • Ask for feedback: “What did you think of the resource? Was it useful for your team?”
  • Use a negative-reversing question: “Would it be a bad idea to hop on a quick call so I can give you a few tips on how your team can use this sequence?”
  • Drop a meeting link: “Good, here’s a link to book a quick chat. You can also share your availabilities if you prefer.”

More details on how to do that here.

These are my 5 steps to booking meetings with GPT-4:

  • Step 1: Do your research
  • Step 2: Craft your messages
  • Step 3: Follow-up to get a reply
  • Step 4: Build your reciprocity resource
  • Step 5: Navigate conversation to book the meeting

And if you’re interested in building an outbound system to stop being ignored by prospects I recommend checking my AI Outreach System. It’s the exact system I use to get a 38% reply rate, and it’s going live on the 14th of April 2023.

Hope this helps.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (500+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.600+ eyeballs on your ad!

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