In today’s newsletter, I’m going to do a wrap up of my year 2025. A ton of things happened to me in 2025, and it was a pivotal year in my career. I initially started the year with a hybrid positioning, making money from brand partnerships and 1:1 coaching (and a few occasional purchases of my online courses).

To be completely transparent, the first half of 2025 was one of my worst performance since I started working for myself. I was coming out of a failed rebrand that consumed most of my year 2024 (I was trying to help salespeople leave their job and work for themselves), and I was feeling more isolated than ever.

But the second half of 2025 brought a new dynamic to my career, and it led to my most successful quarter since I started working for myself.

Here’s the timeline of my year:

Q1: Slow start

2025 started really slow for me. I was mostly running coaching calls with customers and I had no clarity over my positioning. I was helping people do outbound prospecting, prepare for sales job interviews, or help them solve whatever problem they thought I could help with.

I was also doing sponsored posts with brands on LinkedIn and on my newsletter. This part of the year was extremely slow for me. I was preparing for the birth of my second son, playing golf and cruising at a pretty low level. I wasn’t really inspired to do much as I was also focusing on developing my at-home car was business (which I ended up closing a few months later).

Q2: Video content strategy

In early Q2, I tried to develop a video strategy to differentiate myself from other sales creators on LinkedIn. I hired a video crew, shot some videos in my kitchen and in my office, and shared them online. Overall, the strategy was not successful because the ROI wasn’t good enough for the time and money spent.

My son was born in late April, so I switched my focus to welcoming him in our life and taking care of my first son and my wife. It was a beautiful moment and I’m really happy my business wasn’t taking too much of my time so I could focus on my family.

Q3: Sales Creator Content Party

Every summer, we go to Europe to spend 2 months with my family between France, Switzerland, and Mexico. This change of scenery was really welcome and it helped me come up with a new concept: my Sales Creator Content Party.

I wanted to organize a party with my friends in Berlin, and I decided to finance it with a sales creator content party. I initially thought of this concept so I could host my friends from Berlin, without breaking the bank.

And it turned out amazing. The event was a real success, and I got to spend time with a lot of creators for a whole day.

Then, something totally unexpected happened.

I was having conversations with creators and all of them were telling me about the difficulty they had to find brand deals, negotiate them, or manage all the admin involved in working with brands.

That’s when I had the idea of becoming the Sales Creator Agent.

Q4: The Sales Creator Agent

Q4 was a revelation for me.

I had been finding, negotiating, and closing brand deals for myself for more than 3 years. If I could do it for myself, I could do it for other people. The first creator I represented was Jan Mundorf. Then he introed me to a few other people, who introed me to other people until reaching 40 creators represented at the moment of writing this newsletter.

3 months later, we have closed $240,000+ in sponsored content, I have 2 agents working with me, and a Head of Operations. Not only did I close more in Q4 than I did in 2024 and the first 3 quarters of 2025 combined, but this also helped me develop solid relationships with amazing sales creators and my team.

2025 was a great transition year for me. For the firs time since I started working for myself, I found a niche and a business model that are completely natural for me. I get to build a community of sales creators while helping them monetize their audiences.

Can’t wait for what 2026 will bring!

Cheers,

Thibaut Souyris

In today’s newsletter, I’ll share 4 simple steps you can follow to book meetings with people in your network. Keeping your network engaged is a great way to generate opportunities, especially when you need to create opportunities quickly before time runs out (it’s mid-December as I write this newsletter).

When you go to your network to start conversations, you’ll get a lot more replies, land potential introductions, and you’ll find more opportunities as a result.

Here’s how, step-by-step:

Step 1: Build a list of prospect

Start by building a list of people you would like to be introduced to. For example, one of my coaching customers has created a list of potential businesses he’d like to work with, and the people he wants to speak to in these businesses.

When he left his job to start working for himself, he made a list of 15 – 20 companies he was interested in working with. He would look for 2, 3 people inside of the organization, and he ended up with a list of 40 prospects.

Step 2: Build a list of people you can intro you

Once you have completed your list of introductions, you can create a list of referrals for these introductions. Go on LinkedIn, and consult each prospect’s profile individually. You should be able to see if you have shared connections.

List who could introduce you to these people. For example, I landed my first two consulting contracts thanks to an intro from my friend Pierre-Yves. He introed me to the COO of a Foodtech company, as well as the CEO of a Fintech company.

In some cases, people who can intro you may not have direct access to a prospect from your list, but they may know about other interesting people. For instance, after speaking with another friend, he didn’t know anyone from my prospect list, but he introduced me to two founders from his VC fund’s portfolio.

Step 3: Build your introduction sequence

By now, you should have a list of friends and acquaintances to contact, as well as a list of potential introductions to ask them for. Your next step should be to create a structured sequence to help you stay organized when asking for introductions. This sequence typically includes:

• A set of steps (touchpoints) to send
• A channel and media for each step
• A cadence (number of days to wait between each touchpoint)
• A message for each touchpoint

Here’s an introduction sequence example:

Step 4: Build your referral sequence

The referral sequence is similar to the introduction sequence, but it focuses on asking for introductions from people you have had conversations with, typically from your previous introductions.

This sequence is useful because while most conversations may not lead to a deal, many of them can result in valuable introductions.

Here’s an example:

As you can see, using your network to book meetings isn’t about trying to sell your product. You want to start conversations with people in your network, to see if they know of people who have a problem you can help with.

A lot of the conversations you’ll have won’t end up on an immediate opportunity, but actively putting yourself out there will get you concrete results quickly if you stay consistent.

Hope this helps.

Cheers,

Thibaut Souyris

In today’s issue, I’m going to share how I plan to close $2,500,000 in sponsored content in 2026. It’s the first week of December and we’re working hard to reach $450,000 in total closed deals for Q4 2025.

The sales creator space is absolutely booming and it’s the first time in my career that I have an opportunity I really can’t miss. Here’s how I plan to make the most of it:

Step 1: Focus on low hanging fruit

I’ve been in sales since I’m 15 years old and I’ve never been in a situation where deals come our way so easily. When I started working with sales creators, I also created a collective concept. Instead of just representing sales creators, we invite them to a private WhatsApp community called The Sales Creator Collective.

With 35+ creators managed, we get multiple opportunities sent our way every day. Every time a creator sends us a deal to negotiate, we pitch the whole creator list. This turns a single, 4-figure opportunity into a 5 to 6-figure opportunity.

I’m expecting to generate 50% of our deals from this channel. The more creators we manage, the more opportunities we’re able to negotiate for the whole collective.

Step 2: Develop partnerships

The B2B creator economy is absolutely booming. We are working closely with multiple brand agencies and they send us strategic opportunities regularly. I initially thought they would be our competitors, but we actually work really well together.

They work for the brand while we work for the creators. They help us qualify opportunities by giving us a good idea of the budgets and we help get them in touch with creators quickly. This saves a ton of time for everyone, and it helps move deals faster than working individually with creators.

I’m expecting to get 30% of our deals from this channel.

Step 3: Prospect a key accounts list

Finally, we’re going to prospect key accounts where we see long term potential collaborations for our creators. Some of these accounts are also less obvious to work with (B2C brands, lifestyle companies, etc.) because they have never worked with B2B creators.

This will help us open new markets and test assumptions we have about the ROI these brands can get by working with sales creators. An example would be to organize a sales creator golf tournament and have golf brands and B2B brands sponsor this tournament to get exposure to salespeople (a lot of them play golf).

I’m expecting to get 20% of our deals coming from this channel.

And this is my plan to reach $2,500,000 in brand partnership in 2026. Focus on low-hanging fruits, develop partnerships, and be proactive with key accounts.

Hope this helps.

Cheers,

Thibaut Souyris