In today’s issue, I’m going to share how I plan to close $2,500,000 in sponsored content in 2026. It’s the first week of December and we’re working hard to reach $450,000 in total closed deals for Q4 2025.

The sales creator space is absolutely booming and it’s the first time in my career that I have an opportunity I really can’t miss. Here’s how I plan to make the most of it:

Step 1: Focus on low hanging fruit

I’ve been in sales since I’m 15 years old and I’ve never been in a situation where deals come our way so easily. When I started working with sales creators, I also created a collective concept. Instead of just representing sales creators, we invite them to a private WhatsApp community called The Sales Creator Collective.

With 35+ creators managed, we get multiple opportunities sent our way every day. Every time a creator sends us a deal to negotiate, we pitch the whole creator list. This turns a single, 4-figure opportunity into a 5 to 6-figure opportunity.

I’m expecting to generate 50% of our deals from this channel. The more creators we manage, the more opportunities we’re able to negotiate for the whole collective.

Step 2: Develop partnerships

The B2B creator economy is absolutely booming. We are working closely with multiple brand agencies and they send us strategic opportunities regularly. I initially thought they would be our competitors, but we actually work really well together.

They work for the brand while we work for the creators. They help us qualify opportunities by giving us a good idea of the budgets and we help get them in touch with creators quickly. This saves a ton of time for everyone, and it helps move deals faster than working individually with creators.

I’m expecting to get 30% of our deals from this channel.

Step 3: Prospect a key accounts list

Finally, we’re going to prospect key accounts where we see long term potential collaborations for our creators. Some of these accounts are also less obvious to work with (B2C brands, lifestyle companies, etc.) because they have never worked with B2B creators.

This will help us open new markets and test assumptions we have about the ROI these brands can get by working with sales creators. An example would be to organize a sales creator golf tournament and have golf brands and B2B brands sponsor this tournament to get exposure to salespeople (a lot of them play golf).

I’m expecting to get 20% of our deals coming from this channel.

And this is my plan to reach $2,500,000 in brand partnership in 2026. Focus on low-hanging fruits, develop partnerships, and be proactive with key accounts.

Hope this helps.

Cheers,

Thibaut Souyris