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The best SalesLabs resources of 2021
It’s nearly the end of 2021. I am heading back to Berlin tonight and I had some time this morning to do a retrospective of the last 12 months.
2021 has been a fantastic year, and here’s my list of top resources and wins:
Most downloaded free resource
- What: The Ultimate LinkedIn Outreach Sequence
- Downloads: 1.711
- Why: This simple 6-step sequence perfectly illustrates my outbound prospecting philosophy. It shows you how to write a connection request, how to use video and LinkedIn voice notes, and a simple framework I use to get a 38% reply rate and an 11% meeting rate.
Most purchased online training
- What: The New Outreach System
- Purchases: 75
- Why: As a student of the course shared, this course is “the missing link” if you’re in sales. With a 5-star rating, it’s a simple 90-minute resource to build a prospecting routine. Grab it for €59 with the code “2022”. (24 hours only)
Most downloaded podcast episode
- What: From founder-led sales to building a fast-growing tech sales org, with Frederic Krahforst and Tyrone Smith
- Downloads: 329
- Why: Pivoting from selling as a founder to building a team is a recurring challenge. Fred and Tyrone shared how they did it.
Most consulted blog post
- What: The ultimate guide to inside sales prospecting in 2020
- Views: 333
- Why: One of the only SEO-optimized blog posts I did. I guess writing with keywords actually works.
My proudest moment
- What: Being interviewed by Josh Braun on his podcast
- Why: Josh has always been a role model for me and being invited by him to come to speak on his podcast was something I never thought would happen.
Picture of the year
- What: My office in Berlin
- Why: This picture is the materialization of my dream. It’s the confirmation that my business is healthy enough to commit to a 3-year office rent as a solopreneur. I got the office in July 2021, and it was a key milestone in my career.
- LinkedIn followers gained: +3.136
- Events/podcasts as a speaker: 15
- Website page views: 47.211
- Mailing list size growth: +1.181
- Discovery calls held: 162
2021 has been my best year so far, I have worked with hundreds of salespeople, helped them book more meetings, and reach their sales targets faster.
Can’t wait to see what 2022 has in store!
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