In today’s issue, I’m going to share the exact system I follow to turn a marketing resource (blog post, podcast, eBook, etc,) into a prospecting asset you can use to tease your prospect’s attention.

If you can replicate these steps, you’ll generate a catchy resource for each problem your prospects are facing, and you’ll start a lot more conversations.

Here’s how you can do it, step-by-step:

Step 1: Find a Marketing Resource

The first step to creating a powerful prospecting asset is to find a marketing resource. This can be anything from a white paper, to a blog post, to a webinar recording.

The key is to find a resource that is relevant to your ICP and that can be used to provide value to them. For example, if your prospect is a CEO running a remote team, this guide from Remote.com is a great resource if you want to manage payroll in multiple countries.

Step 2: Extract the text with TLDRthis

Now that you have your marketing resource, you need to make it easily digestible to your prospects. No one has the time to read a blog post or a white paper.

You can use a tool called TLDRthis.com to extract the text of a blog post and summarize the key topics. It’s as simple as copy/pasting the url of a blog post and the tool will generate a summary.

Step 3: Turn it into a playbook with ChatGPT

With the text extracted, you can now use ChatGPT to turn it into a playbook. As usual, the quality of your prompt will define the quality of your outcome.

Here’s a simple structure you can use:

Prompt: “Act like an online marketer and turn the following content into a playbook:

{summaryFromTLDRthis}”

With the Remote.com blog post example above, here’s what I got:

In today’s issue, I’m going to share a simple way I use ChatGPT to create prospects’ curiosity, and get replies. I’ve been running it for 2 weeks, with a 50% reply rate.

If you can replicate this play, you’ll get the attention of your prospects, you’ll get more replies, and you’ll start relevant conversations with more people.

Here’s how I do it, step-by-step:

Step 1: Identify the top 3 challenges of my prospects

You may have seen this first step in my previous newsletter issue. I simply ask about the top 3 initiatives of my prospect to ChatGPT. I followed this format to make sure the answer was concise and relevant:

“Act like the {jobTitle} at {company} and list your top 3 initiatives for 2023. Bullet point answers only.”

Example: “Act like the VP Sales and Customer Success at Scrive and list your top 3 initiatives for 2023. Bullet point answers only.”

Here’s what ChatGPT got me back:

In today’s issue, I’m going to share how I use ChatGPT to save 4+ hours of prospect research each week.

If you can replicate this process, you’ll save a considerable amount of time in prospect research, which will buy you some time to be creative and start more conversations.

Here’s how I saved 4+ hours of prospect research with ChatGPT:

Step 1: Asked about the top 3 initiatives of my prospect

First step was to ask about the top 3 initiatives of my prospect to ChatGPT. I followed this format to make sure the answer was concise and relevant:

“Act like the {jobTitle} at {company} and list your top 3 initiatives for 2023. Bullet point answers only.”

Example: “Act like the VP Sales and Customer Success at Scrive and list your top 3 initiatives for 2023. Bullet point answers only.”

Here’s what ChatGPT got me back: