Categories
Tactical Selling

Watch me create a cold outreach sequence from scratch with ChatGPT

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by RightBound and their magical tool, Lifter! Experience the power of AI directly in your Outreach.io/Salesloft. Unlock personalized email sequences and effortless prospect discovery. Level up your sales game with Lifter today!

And by my new 
Live Online Masterclass. Join me for a live, 90-min workshop with a small group of tech salespeople to tackle the biggest prospecting challenges you are currently facing.

Watch me create a cold outreach sequence from scratch with ChatGPT

In today’s newsletter, I’ll share the exact process I follow to create an outbound sequence from scratch.

And if you want to dig deeper, then check my AI Outreach System or my Live Online Masterclass.

Hope this helps.

Cheers,
Thibaut Souyris

need help understanding how to use AI for prospecting?

Stop playing around with ChatGPT. Start using it to book more meetings.

P.S. When you’re ready, here are 5 ways I can help you.

→ (NEW!) Book your seat 
on my online masterclass

→ 
Learn how to use AI to book meetings here (800+ waitlisters and customers)

→ 
Build your outbound prospecting system from scratch here (250+ students)

→ 
Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)

→ Sponsor my newsletter & get 5.000+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.

Subscribe to the Newsletter

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Categories
Tactical Selling

Calendar links: How to use them to book meetings

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by Blaze Information Security. They are looking for a remote Enterprise Account Executive and pay a generous €150K OTE. I have personally worked with them and I can tell you, it’s a great company to work with.

And by Wonderway 
COACH. It uses AI to give sales reps instant and actionable feedback on every sales call – just like a manager. Try it now for free.

Calendar links: How to use them to book meetings

In today’s newsletter, I’ll share how to properly use calendar links to book meetings. By following these steps, you can avoid turning off prospects and discover a better way to use these productivity tools for sales.

Here’s the step-by-step process:

Step 1: Understand when to use them

Meeting links should not be included in your outbound sequences. The purpose of a sequence is to get a reply, not to book a meeting. If you include a meeting link in your cold message, you increase the likelihood of being marked as spam, which can significantly reduce your reply rate.

Instead, keep the meeting link as a facilitation tool once a meeting has been agreed upon. For more information on crafting messages with a 38% or higher reply rate, check out this article.

Step 2: Navigate the conversation

Before asking for a meeting, your goal should be to get a reply. Once you receive a reply, your goal is to schedule a meeting. You can achieve this by following this 4-step process:

  • Step 1: Use a problem question with the formula “How do you avoid/prevent problem.” For example, “How do you prevent your team from turning off prospects with pushy outreach?”
  • Step 2: Offer a reciprocity resource, such as a marketing material turned into a prospecting asset. For instance, “If you’re interested, I can share a 5-step sequence that typically gets over a 38% reply rate.”
  • Step 3: Ask for feedback. If the prospect responds, share the resource, wait for two days, and use the following formula: “What do you think of the resource? Is it useful for your team?”
  • Step 4: Use a negative-reversing question. For example, “Would it be a bad idea to have a quick call so I can give you a few tips on how your team can use this sequence?”

Go check this detailed article for a tactical guide on how to navigate conversations.

Step 3: Share your availability

If your prospect responds, you can share your availability by using your meeting link. I recommend giving your prospect the option to share their own calendar link or availability, as some may prefer not to share their data.

Alternatively, you could try Mixmax’s sales engagement platform for free. They have a cool feature that allows you to share your availability directly in your email, which I was told could increase your booked meetings by 57%.

That’s how you can use calendar links to book outbound cold meetings.

I hope this helps!

Cheers,

Thibaut Souyris

need help understanding how to use AI for prospecting?

Stop playing around with ChatGPT. Start using it to book more meetings.

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (800+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (260+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (75+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 5.100+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.

Categories
Tactical Selling

ChatGPT: Watch me turn a marketing resource into a prospecting asset

A big thank you to our sponsor who keep this newsletter free to the reader:

This week’s newsletter is sponsored by monday.com Sales CRM. See conversation rates from different deal stages with the Funnel Widget.

ChatGPT: Watch me turn a marketing resource into a prospecting asset

In today’s newsletter, I’ll share how I turn a marketing resource into a prospecting asset in less than 6 minutes.

You can grab the final result here. And if you like this kind of format, then check my AI Outreach System.

Hope this helps.

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (800+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.900+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.

Categories
Tactical Selling

The Ultimate Guide to AI-Powered Outreach is live!

A big thank you to our sponsors who keep this newsletter free to the reader:

This week’s newsletter is sponsored by Outreach. They are sponsoring The Ultimate Guide to AI-Powered Outreach.

And by monday.com Sales CRM. See conversation rates from different deal stages with the Funnel Widget.

The Ultimate Guide to AI-Powered Outreach is live!

Big news – The Ultimate Guide to AI-Powered Outreach is live!

I have partnered with Outreach to create this free guide to help you navigate the AI revolution for prospecting. AI is a game changer, but most salespeople don’t know how to use it to make their job easier.

That’s why I have decided to share 3 specific use cases you can implement right away. In this guide, you’ll learn:

  • Why AI is a major revolution for salespeople
  • Three ways to use AI for prospecting
  • How not to use AI for prospecting

I have included a few prompt examples that you can copy/paste into ChatGPT, so you can start seeing results immediately.

You can access this 24 pages guide for free here.

Hope it will be useful!

Cheers,

Thibaut Souyris

P.S. When you’re ready, here are 5 ways I can help you.
 
  1. (NEW!) Learn how to use AI to book meetings here (800+ waitlisters and customers)
  2. Build your outbound prospecting system from scratch here (250+ students)
  3. Write cold messages that get a 38% reply rate and 27% meeting rate here (55+)
  4. Book me 1:1 or for your team here
  5. Sponsor my newsletter & get 4.900+ eyeballs on your ad!

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.

Subscribe to the Newsletter

Get my free, 4 min weekly newsletter. Used by 5.800+ salespeople to book more meetings.