Month: November 2020

Categories
Uncategorized

Daily Tips – Week 49

Daily Sales Tip

The daily email notification that generates new opportunities

Get Your Tips

This week's topic:

Video prospecting

See previous week's topic

Monday

Tuesday

Wednesday

Thursday

Friday

Download the checklist

About Your Host

Thibaut Souyris

About Me

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and other sales professionals who are tired of using the same old playbook to generate opportunities and drive business.

By joining this newsletter, you’ll get tactical tips to reduce your prospecting efforts and increase your outcome, so you can focus on growing professionally and financially.

Categories
Podcast

Episode 41 – How to involve your Sales Development team when hiring new SDRs, with Roger Figueiredo

Roger Figueiredo

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

Episode 41 – How to involve your Sales Development team when hiring new SDRs, with Roger Figueiredo

In this new episode, Thibaut receives Roger Figueiredo, VP of Marketing and Sales Development at #paid.

Roger and Thibaut jump on a live interview, following the series of the SalesLabs Virtual Tour. Participants asked questions about

Here is what you will learn:

  • How Roger involves his SDR team in hiring new SDRs
  • Creative ways to engage your SDR team
  • Why the SDR is becoming a profession in itself and not just a stepping stone

You can find Roger on LinkedIn here

Go check #paid here

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. [NEW] Signup for a FREE, 5-days online challenge

Build a cold outreach sequence from scratch, learn how to generate conversations every day, and optimize your LinkedIn profile for sales in 5 days.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Tactical Selling

The LinkedIn Landing Page: Using LinkedIn for Sales Generation

LinkedIn Landing Page

The LinkedIn Landing Page: Using LinkedIn for Sales Generation

In the digital sales landscape, your LinkedIn profile is valuable real estate. A good profile means a good first impression, and if you optimize your profile with sales in mind, prospective clients will come away from the page knowing exactly what you have to offer them. 

For best results, you should treat your LinkedIn profile like a landing page—it should describe your services in a way that is easy to understand and that encourages the right clients to reach out, begin a conversation, and ultimately, to close.

The “landing page” approach, part of the SalesLabs T-shaped sales development accelerator, is offered to you here in detail. By the end of this article, you should have all the information you need to optimize your LinkedIn page for sales and start seeing results.

How to Use LinkedIn for Sales

In order to get the most out of your LinkedIn profile, you need to focus on three key elements: 

  • Headline 
  • Banner
  • Featured section

 Take the time to think about how you can use these elements to your advantage and achieve better results in your sales.

Revamp your LinkedIn Headline

A LinkedIn headline should be explicit, telling prospects exactly what you do. In writing your headline, you want to keep things short, snappy, and to the point: tell your visitor what you do, and tell them in simple terms.

You might be tempted to list awards, or previous job titles in your headline—don’t do it. Your profile is not a trophy shelf, and your headline is more valuable to you when it describes your skills. Be direct, be honest, and give your prospective client the information they need to make a decision.

Create an Eye-Catching Banner

The banner is a very prominent component of your LinkedIn profile. In order to draw a visitor’s eye, you need to use high-contrast colors. Then, you need to rephrase your headline and include it within the banner.

This serves two purposes. It will make your profile more aesthetically pleasing, and it will begin to reinforce the singular message you are trying to convey: what you have to offer.

Make the Most of Your Featured Section

The featured section on LinkedIn is often overlooked, but it is an excellent place to promote third-party content. That’s because the featured section is the only place that LinkedIn allows you to include external links without consequences.

Put simply, LinkedIn tries to make sure that users stay on Linkedin, so any links in posts or comments are penalized by the platform’s algorithm.

This is not the case in the featured section, however, and you can use this space to post a link to your website, a landing page, a calendar page, a promotional video, or any other piece of content that provides value to your prospect.

Ultimately, the goal in treating LinkedIn as a landing page comes down to attracting attention with a bright, bold banner; telling them how you can help through the text of your banner; and leading them towards the featured section, where they are encouraged to click on content that you have produced.

LinkedIn Sales Profile Examples

Time to put theory into practice. Take a look at these two examples to see how the elements described above can make—or break—a LinkedIn sales profile.

Example 1: Room to Improve

bad-profile

There are a few things wrong with this profile. First, the LinkedIn banner is generic. Without a banner, engagement will be low right from the beginning. Always keep the experience of a prospective client in mind when optimizing your profile.  

Second, the picture is not cropped properly, with white space visible on either side of the photo. Luckily, this is an easy fix, and there are plenty of resources available for those looking to perfect their headshot.

Third, the headline is repetitive. Don’t just repeat your job title and the name of your employer. This information is already available in the work experience section. 

Remember that the banner, headline, and featured section should work to communicate your potential to a prospective client. Think carefully about what you will say here, and make the most of the space available!

Finally, there is no featured section. Taken as a whole, this profile needs a new approach.

Example 2: LinkedIn Landing Page Done Right!

This is a great example of the LinkedIn profile “landing page strategy” in action. First, take note of the banner: it uses a bold, vibrant color to capture our attention. The text within the banner tells us immediately what Ben is all about. And because there is an email address, we know immediately how to reach him! This is a nice touch.

The headline is also spot-on. It tells us who Ben is helping, how he does it, and what outcomes he can produce.

Finally, the featured section is well organized, with a link to a quiz (for cold leads), a link to a webinar (for warm leads), and additional resources. Keep in mind that most people who visit a LinkedIn profile are not ready to buy—they need to be educated first. That’s exactly what Ben is doing here.

In reviewing these profiles, you should see the clear and immediate benefit of treating your LinkedIn profile as a landing page. So don’t waste any time: use these tips and profile examples get to work on optimizing your LinkedIn page today, and reach out to me if you are interested in personalized feedback!

P.S. When you’re ready, here are 4 ways I can help you.
 
  1. Build your outbound prospecting system from scratch here (200+ students)
  2. (NEW!) Write cold messages that get a 38% reply rate and 27% meeting rate here (20+)
  3. Book me 1:1 or for your team here
  4. (NEW!) Sponsor my newsletter & get 3k+ eyeballs on your ad!

Subscribe to the Newsletter

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Categories
Thought Leadership

Everything you wanted to know about selling into Europe with Thibaut Souyris of SalesLabs

Surf and Sales Podcast

The T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

Join Now

Everything you wanted to know about selling into Europe with Thibaut Souyris of SalesLabs

From QA Analyst to Sales
How knowing another language helps in business.
How to sell into Germany from the US
How to sell into France from the US
Why the sales cycle takes longer in Europe
How to drive urgency in Europe deals

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
T-shaped Sales Community
T-shaped Sales Development Program
Categories
Uncategorized

Daily Tips – Week 48

Daily Sales Tip

The daily email notification that generates new opportunities

Get Your Tips

This week's topic:

Join the Sales Development Challenge

See previous week's topic

Monday

Tuesday

Wednesday

Thursday

Friday

Download the checklist

About Your Host

Thibaut Souyris

About Me

I’m Thibaut Souyris,

For the past decade, I’ve been selling technology products, from SaaS to professional services and training/coaching programs.

I work with SDRs, BDRs, AEs, and other sales professionals who are tired of using the same old playbook to generate opportunities and drive business.

By joining this newsletter, you’ll get tactical tips to reduce your prospecting efforts and increase your outcome, so you can focus on growing professionally and financially.

Categories
Uncategorized

How to involve your Sales Development team when hiring new SDRs, with Roger Figueiredo

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

How to involve your Sales Development team when hiring new SDRs, with Roger Figueiredo

In this SalesLabs Virtual Tour recording, Thibaut receives Roger Figueiredo, for a live interview.

Here is what you will learn:

  • How Roger involves his SDR team in hiring new SDRs
  • Creative ways to engage your SDR team
  • Why the SDR is becoming a profession in itself and not just a stepping stone

This recording is aimed at the following people:

  • SDRs/BDRs
  • Sales Development Managers
  • AEs, AMs, CSMs
  • Sales Managers, Sales Leaders

And, whenever you’re ready… here are 3 ways I can help you land new meetings with new logos.

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using my proven strategies. Grab it below.

Get the sequence

2. Join the T-shaped Sales Development Accelerator

Fill your pipeline with qualified opportunities, without breaking the bank or wasting time sourcing leads, cold calling them, and facing constant rejection.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details.

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Uncategorized

Adjusting your sales development strategy to a new business model, with Kyle Roach

Kyle Roach

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

Adjusting your sales development strategy to a new business model, with Kyle Roach

In this SalesLabs Virtual Tour recording, Thibaut receives Kyle Roach, for a live interview.

Here is what you will learn:

  • How the team at Socio pivoted from selling an app for physical events to virtual events
  • How Kyle builds a strong team culture remotely
  • Why teachers are great fits for sales

This recording is aimed at the following people:

  • SDRs/BDRs
  • Sales Development Managers
  • AEs, AMs, CSMs
  • Sales Managers, Sales Leaders

And, whenever you’re ready… here are 3 ways I can help you land new meetings with new logos.

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using my proven strategies. Grab it below.

Get the sequence

2. Join the T-shaped Sales Development Accelerator

Fill your pipeline with qualified opportunities, without breaking the bank or wasting time sourcing leads, cold calling them, and facing constant rejection.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details.

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Uncategorized

How to build your career path in a high-growth startup, with Courtney Griffin

Courtney Griffin

Free Workshop Library

A Selection of Free Online Workshops to Help You Generate More Opportunities

Access Now

How to build your career path in a high-growth startup, with Courtney Griffin

In this SalesLabs Virtual Tour recording, Thibaut receives Courtney, for a live interview.

Here is what you will learn:

  • What are the different career paths in a fast growing startup
  • How to pick your next job
  • How being part of Burning Man helped Courtney develop her leadership skills 

This recording is aimed at the following people:

  • SDRs/BDRs
  • Sales Development Managers
  • AEs, AMs, CSMs
  • Sales Managers, Sales Leaders

And, whenever you’re ready… here are 3 ways I can help you land new meetings with new logos.

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using my proven strategies. Grab it below.

Get the sequence

2. Join the T-shaped Sales Development Accelerator

Fill your pipeline with qualified opportunities, without breaking the bank or wasting time sourcing leads, cold calling them, and facing constant rejection.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details.

The ultimate LinkedIn sequence
Sales Diagnostic Session
Categories
Virtual Tour

Shivina Kumar

Shivina Kumar
Shivina Kumar

Shivina Kumar

Senior Brand & Communications Manager, WixAnswers.com

Free All Access Pass

Talk details

Live Interview

Topic: How to spin off from a well-known brand

November 26th, 5:00 PM CET

Get in touch with Shivina

Free All Access Pass

Replay

Access Here
Categories
Virtual Tour

Danny Leonard

Danny Leonard
Danny Leonard

Danny Leonard

Co-founder, Ramped Careers

Free All Access Pass

Talk details

Live Interview

Topic: Landing a tech sales job as a young graduate

November 25th, 5:00 PM CET

Get in touch with Danny

Free All Access Pass

Replay

Access Here