In today’s issue, I’ll share how I booked 5 outbound meetings in a week. A few years ago, this wouldn’t have been worthy of a newsletter, but outbound has become so crowded and so tough that I thought it would be a good idea to break down my process.

As you know, my second son was born a month ago, and I’ve had a lot less time to focus on prospecting. But two weeks ago, I looked at my bank account and I started to freak out. I checked my pipeline and I freaked out even more!

So I decided to get back to prospecting, and I booked 5 outbound meetings.

Here’s how, step-by-step:

Step 1: Find a problem

I’m lucky to be working for myself. This means I have total freedom over the kind of problems I want to solve, and how to solve them. Lately, I’ve been seeing a massive drop in reach from LinkedIn. And if you’ve been following me there, you know I’m getting at least one sponsored post per week.

This drop in reach has multiple causes. But in my opinion, it is mainly due to:

• a massive increase in people wanting to become creators on LinkedIn
• a flood of AI-generated LinkedIn posts
• a general artificialization of content (when most posts and comments are AI-generated, real humans stop paying attention)

This new reality is a direct threat to my revenues (as a sales creator), and a threat to brands wanting to work with creators to gain new customers. To solve that problem for brands and marketing teams, I’m working on a Sales Creator Content Party.

My idea is to bring creators in amazing locations around the world, create video collaborations, and have brands sponsor the creators. It creates authentic and original content, which (in my opinion) will make a dent in the problem of AI interacting with AI on LinkedIn.

Step 2: Make a list

Now that I have a problem and a solution, I can start building a list of prospects I want to reach out to. And instead of trying to shoot for fancy brands with a massive budget, I’m focusing on two types of prospects:

• brands I’ve already been working with
• people who could help me find new brands to work with

As you can see, I’m mostly focusing on people I already know. The reason is that reaching out to strangers out of the blue to get them to sponsor a party isn’t exactly compelling. It’s going to get really hard to start conversations with strangers, so I focus on people I know.

Step 3: Reach out to people where they hang out

Final step is to reach out to people in my list. For this specific outbound campaign, I’m not spending time planning a long sequence, using templates, or trying to create a list of detailed symptoms of the problem I’m trying to solve.

I want to go fast, so I look for the last channel we used for our past conversation, and I send a message like “What’s up?” or “How’s business?”.

Here’s an example:

In today’s issue, I’ll tell you everything about my Sales Creator Content Party this summer. I’ve closed over $80,000 in sponsored content in the last 2,5 years, and I’ve decided to give myself the goal to close $100,000 in sponsored content in 2025 only.

And one of the fastest way to reach that target is to close bigger deals. That’s why I’m working on setting my first sales creator content party, so I can give more exposure to the brands, close bigger deals, and have a ton of fun in the process.

Here’s how I’m planning on doing that:

Part 1: The concept

I’m now 34. Not super young, not super old. I’ve been working for myself since September 2018, and I’ve learned a lot about what motivates me. There are two things I absolutely love doing in life: closing deals and celebrating life with people I love.

That’s why I came up with the idea of a sales creator content party. I personally know dozens of sales creators, and I’ve been asking myself how to collaborate with them in a meaningful way.

Similar to this concept, I’m hosting a party in a private location in Berlin, on the 25th of July 2025. I’ll gather about 10 sales creators with over 10,000 followers on LinkedIn, and we’ll spend the day collaborating on various video content and fun concepts, all while speaking about B2B sales, prospecting, and everything relevant to our audiences.

When the content creation is done, we’ll throw a wine tasting with my friend Vino Vik, have some finger food, and celebrate life with 50 attendees and a DJ set. A typical evening in Berlin, but for people who are too old to stay awake for 48 hours straight.

Part 2: The deliverables

Now we won’t just gather influencers and get them to post random thoughts about B2B sales. We’ll work with 3 formats:

Format 1: Cooking Show

I’ll host a cooking show, where another creator and I will discuss about a specific sales topic, while cooking dishes for the rest of the creators. Think about a food influencer collaboration, but with cooking as a background for a conversation on B2B sales. This cooking show will create the following deliverables:

• 1 long form video (10 – 15 min max), ideal for YouTube
• 10 short form videos (less than 60 seconds), ideal for LinkedIn, Instagram, or TikTok
• 4 LinkedIn posts from the interviewed creator, 4 LinkedIn posts from me
• 1 long-form blog post hosted on saleslabs.io (like this one) and sent to The Remote Sales Playbook mailing list (5.300+ subs, 39%+ open rate, 3.52% click rate)
• 1 CTA chosen by the sponsor in the long form post and in the LinkedIn posts
• Example

Format 2: Tactical Interviews

I’ll host 5 creator interviews, either seated on a couch or at a desk, and we’ll discuss concrete, tactical ways salespeople can get better at prospecting, closing deals, or any other relevant topic. This format will create the following deliverables for each of the 5 slots:

• 1 long form video (10 – 15 min max), ideal for YouTube
• 10 short form videos (less than 60 seconds), ideal for LinkedIn, Instagram, or TikTok
• 1 LinkedIn post from the interviewed creator, 1 LinkedIn posts from me
• 1 long-form blog post hosted on saleslabs.io (like this one) and sent to The Remote Sales Playbook mailing list (5.300+ subs, 39%+ open rate, 3.52% click rate)
• 1 CTA chosen by the sponsor in the long form post and in the LinkedIn posts
• Example

Format 3: Wine Tasting Interviews

Finally, 4 creators will go around during the Wine Tasting and ask questions to the attendees about B2B sales. We’ll combine the answers into a 60 seconds or less video, and this format will create the following deliverables:

• 1 short-form video with an edit of the interviews per creator (60 seconds or less)
• Creator who hosted the wine tasting questions does 1 LinkedIn posts with the video
• I’ll do 1 LinkedIn post with the video per slot
• Each slot is sponsored by one brand only
• 1 CTA chosen by the sponsor in the LinkedIn posts
• Example

Part 3: Monetizing the party

Now this sounds fun but this kind of event has a cost. Between the location, the wine tasting, the food, the DJ, and the creator payouts, the bills will rack up fast. Plus I’m not organizing an event to lose money, it’s a business after all.

That’s why I have created 3 packages to work with sponsors:

Package 1: Cooking Show sponsoring

• 1 slot
• Price: $5,500

Package 2: Tactical Interviews Sponsoring

• 5 slots
• Price per slot: $3,500

Package 3: Wine Tasting Interviews

• 4 slots
• Price per slot: $1,500

I’ll also sell tickets for $50 per attendee (except creators and sponsors), so we can all enjoy the wine and the food and have quality time together.

And this is how I’m planning to organize and monetize this sales creator content party. I’ve been speaking to a few potential sponsors and everyone is super excited. This kind of concept fires them up because it’s different, and it’s a great way to stand out in a sea of AI-generated LinkedIn content.

If this party is a success, I’m planning to organize many different concepts all around the world. I already have spots in South of France, central Mexico, and in the US.

Hope this helps.

Cheers,

Thibaut Souyris

P.S. I’m still looking for:

• creators (with audiences mainly in the US)
• sponsors for the event

If that’s you (or if you know someone who would be a fit), please DM me on LinkedIn or send an email to [email protected].

In today’s issue, I’ll share how you can create a dynamic LinkedIn cover to attract prospects on your LinkedIn profile. I’ll show how you can create a carousel by adding up to 5 images that will automatically slide (feature only available to Premium users).

Most salespeople who use LinkedIn for prospecting don’t optimize their covers. They either use the basic templates provided by LinkedIn, or whatever cookie-cutter banner their employer provides for them.

And this has real consequences. Think of your LinkedIn banner as a highway billboard. If you don’t use that precious space, you’re potentially losing opportunities.

Here’s how to fix this, step-by-step:

Step 1: Plan your written content

Before heading out without a plan to Canva, you need to know exactly what message your banner will display. In the recent revamp I did, I knew I wanted to have a carousel banner that would display a few elements:

• a main cover where I’ll repeat my headline
• 3 secondary covers where I’ll highlight 3 concrete problems my prospects have
• 1 free resource mentions for each individual cover

Note that you can add whatever makes the most sense to you. Ideally the main cover has to show how you’re helping your prospects, which I described here. If you choose to add secondary covers, make them about your prospects (mention their problems), or your customers (share testimonials).

Step 2: Create an initial mockup

Now that you have the content of your banner ready, I recommend creating a quick mockup (can be a hand drawing or a Canva) to help you visualize where the elements of the cover need to go. Don’t worry about aligning the text and the visual elements, you’re only doing prep work.

I knew I wanted to have some visual elements in the secondary covers (computer mockups), as well as quotes from the problems my prospects have, and a call-to-action.

Here’s an example of an initial mockup:

In today’s issue, I’ll share how you can create a simple HTML calculator to share with your prospects, without having to know anything about coding or design.

If you’ve been reading me for a while, you know I love teasing resources to prospects in my prospecting messages. Instead of pitching a solution, I shine a light on a problem they have, and I tease a partial solution to this problem, asking them to reply so I can send it over.

But for most salespeople, the resources available are limited. They have access to random whitepapers, useless case studies, and boring webinars. That’s why building a quick calculator is a good way to help your prospects identify a missed opportunity, and start a conversation with you.

Here’s how, step-by-step:

Step 1: Brainstorm with Claude AI

Building an HTML calculator is something that sounds scary to most non-technical people. But with Claude AI, you can ask an AI to do it for you. Use the following structure:

• Context: Give context about your situation, and what’s your problem
• Role: Give the AI a specific role
• Task: Give a task to the AI
• Format: Format the way the AI will ask you questions

Here’s the prompt I used to create this calculator.