Author: saleslabs

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Thought Leadership

Selling Abroad – Tips to sell in the US vs Europe

The T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

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Selling Abroad – Tips to sell in the US vs Europe

Thibaut Souyris is the CEO and Founder of SalesLabs, a consulting company that trains and coaches B2B sales teams to start more conversations and close deals faster. He is also the co-host of The B2B Sales Podcast.

In this episode, Thibaut shares his international experience and explains how to tackle sales in the European and American markets.

Here are some of the topics covered in this episode:

  • How to sell in Europe vs the US
  • Different selling styles across European countries
  • How to avoid and overcome cultural misunderstandings
  • Tips for Americans to work better with Europeans

Thibaut is a B2B tech sales expert, with broad experience in North America and EMEA. He currently trains salespeople to run better discovery calls, build healthy habits around early qualification, and bring energy to their deals.

He has helped 100+ founders building sales organizations and worked with companies like Techstars, Comtravo or Back, and many European tech companies. He’s also a regular contributor for Sales Hacker, G2, Demodesk, and various other blogs.

Outside Sales Talk here! https://www.outsidesalestalk.com/

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
T-shaped Sales Community
T-shaped Sales Development Program
Categories
Podcast

How to find triggers in cold outreach, with Mark Colgan

Mark Colgan

How to find triggers in cold outreach, with Mark Colgan

In this new episode, Thibaut receives Mark Colgan, for a tactical conversation on how to find and use triggers for cold outreach.

Mark is the CRO of TaskDrive. He has been for 12 years in B2B Sales and Marketing, and he is currently helping SDRs personalize their outreach, while living the dream of working remotely.

In this interview, you will discover how to find valuable triggers to personalize your prospecting, what types of triggers can be used, and how to scale your trigger research.

You can find Mark on LinkedIn here.

Go check TaskDrive here.

And below are two useful resources to get started with triggers.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. Find out how to reach 25K+ in monthly sales

If you keep failing at prospecting, I’ve built a free online training to build your success plan. You can signup here.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
The Ultimate Guide to AI-Powered Outreach
Sales Diagnostic Session
Categories
Videos

How to build your personal brand on LinkedIn, with Justin Welsh

Justin Welsh

The T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

Join Now

How to build your personal brand on LinkedIn, with Justin Welsh

In this LinkedIn Live recording, Thibaut receives Justin Welsh.

Here is what you will learn:

  • How to find your niche and use authenticity to build your personal brand
  • How to optimize your LinkedIn profile to attract your ICP
  • How to consistently create content to grow your brand and attract customers

This recording is aimed at the following people:

  • SDRs/BDRs
  • Sales Development Managers
  • AEs, AMs, CSMs
  • Sales Managers, Sales Leaders
  • Anyone willing to build a personal brand

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
T-shaped Sales Community
T-shaped Sales Development Program
Categories
Podcast

How to build credible content to book meetings

Kevin Indig

Free Online Training

3 Strategies to Reach €25K+ in Monthly Sales

Watch Now

How to build credible content to book meetings

In this new episode, Thibaut receives Kevin Indig, for an in-depth conversation on how reps can build credible content to book meetings.

Kevin is VP SEO & Content at G2. He has a strong technical SEO background and developed into a marketing leader over the last couple of years, building and leading teams at several companies along the way. 

In this interview, you will discover how to build quality content and generate demand on LinkedIn and socials, how to build credibility in content when starting a career, and how to craft content for Germany vs the US.

You can find Kevin on LinkedIn here.

Go check G2 here.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. Find out how to reach 25K+ in monthly sales

If you keep failing at prospecting, I’ve built a free online training to build your success plan. You can signup here.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Starter Success Plan
Sales Diagnostic Session
Categories
Thought Leadership

T-Shaped SDRs, Self-Awareness and fighting a “Deutsche Industrienorm Mindset” in sales

B2B Tech Sales Stars

The T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

Join Now

T-Shaped SDRs, Self-Awareness and fighting a “Deutsche Industrienorm Mindset” in sales

In this episode of B2B Tech Sales Stars Manual Hartmann and Patrick Trümpi invited me to share insights about the T-shaped SDR, why selling in DACH is so complicated, and what tools I recommend for sales teams.

Here’s what you will learn:

0′ How I came up with the name SalesLabs and why I became an entrepreneur
4′ How I moved from 2.5k to 10k+ LinkedIn followers within 6 months
9′ How I balance automated outreach and tools with high-quality engagement
14′ Why building habits is key for consistency to achieve sustainable success
21′ Why self-awareness is key to be(come) a good VP Sales
25′ How I found out that it is easier to sell to SDRs than VP Sales 
28′ Why it is very tough but crucial to make sales person-independent
31′ Why your job in sales enablement is building products for the sales team
37′ How you can technically find phone numbers online, and why you should be careful with it
40′ Why “the DIN (Deutsche Industrie Norm) mindset” is hindering sales innovation in DACH.

Give it a listen below, and make sure to leave a review and help the podcast!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
T-shaped Sales Community
T-shaped Sales Development Program
Categories
Podcast

Episode 21 – Using humor to stand out on LinkedIn, with Tom Boston

Tom Boston

Free Online Training

3 Strategies to Reach €25K+ in Monthly Sales

Watch Now

Episode 21 – Using humor to stand out on LinkedIn, with Tom Boston

In this new episode, Thibaut receives Tom Boston, for a fantastic conversation on how to use humor to stand out on LinkedIn.

Tom is an SDR at SalesLoft, where he’s part of the EMEA sales team. With so many people creating and curating content, it can be challenging to know how to stand out.

In this interview, you will discover how to find your unique voice on LinkedIn, how to generate funny posts that drive attention, and how to obtain support from your management to share authentic content

You can find Tom on LinkedIn here.

Go check SalesLoft here.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. Find out how to reach 25K+ in monthly sales

If you keep failing at prospecting, I’ve built a free online training to build your success plan. You can signup here.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Starter Success Plan
Sales Diagnostic Session
Categories
Podcast

Episode 20 – Season 2 wrap up, with Ara & Thibaut

The B2B Sales Podcast

Free Online Training

3 Strategies to Reach €25K+ in Monthly Sales

Watch Now

Episode 20 – Season 2 wrap up, with Ara & Thibaut

In this season 2 wrap up, Ara and Thibaut exchange on this second season and the 12 episodes they ran together.

They share their analysis of each episode and guest, as well as their learnings.

Season 3 will start on the 1st of July. You’ll have the possibility to attend the episodes recording and ask questions to the guests. This access is for customers of the T-shaped SDR Online Training only.

Sign up here.

You can add Ara on LinkedIn here.

You can add Thibaut on LinkedIn here.

And don’t forget to signup to the newsletter here.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. Find out how to reach 25K+ in monthly sales

If you keep failing at prospecting, I’ve built a free online training to build your success plan. You can signup here.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Starter Success Plan
Sales Diagnostic Session
Categories
Podcast

Episode 19 – Tips for sales success across cultures, with Marcela Cardenas, Global VP of Sales at Cabify

Marcela Cardenas

Free Online Training

3 Strategies to Reach €25K+ in Monthly Sales

Watch Now

Episode 19 – Tips for sales success across cultures, with Marcela Cardenas, Global VP of Sales at Cabify

In this new episode, Ara receives Marcela Cardenas, for a thought-provoking conversation on how to build, scale, and run international sales team.

Marcela is a B2B sales reference in Latin America, where she built Groupon LatAm from the ground up, before joining CDiscount Colombia, and finally heading the Global Sales Team at Cabify.

In this interview, you will discover how to keep and open mind and embrace new sales techniques, how to coach across different cultures, and how to stay humble when you own a global territory.

You can find Marcela on LinkedIn here.

Go check Cabify here.

Enjoy the show!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. Grab a free copy of my Ultimate LinkedIn Outreach Sequence

Find out how to get a 55% answer rate and 15% booking rate, using Thibaut’s proven strategies. Grab it here.

2. Find out how to reach 25K+ in monthly sales

If you keep failing at prospecting, I’ve built a free online training to build your success plan. You can signup here.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
Sales Starter Success Plan
Sales Diagnostic Session
Categories
Thought Leadership

Demystifying B2B Sales On LinkedIn | Thibaut Souyris

Storytelling Secrets

The T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

Join Now

Demystifying B2B Sales On LinkedIn | Thibaut Souyris

In this episode of Storytelling Secrets, Julian Danylak invited me to share my journey in B2B sales and how I use LinkedIn to acquire new customers.

Here’s what you will learn:

  • How to get started with content on LinkedIn
  • How to make sure not to kill your credibility online
  • My outbound messaging strategy
Give it a listen above, and make sure to leave a review and help Julian’s podcast!

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
T-shaped Sales Community
T-shaped Sales Development Program
Categories
Videos

Using humor to stand out on LinkedIn, with Tom Boston, SDR at SalesLoft

SalesLoft & SalesLabs

The T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen.

Join Now

Using humor to stand out on LinkedIn, with Tom Boston, SDR at SalesLoft

In this LinkedIn Live recording, Thibaut receives Tom Boston, SDR at SalesLoft.

Here is what you will learn:

  • How to find your unique voice on LinkedIn
  • How to generate funny posts that drive attention
  • How to obtain support from your management to share authentic content

This recording is aimed at the following people:

  • SDRs/BDRs
  • Sales Development Managers
  • AEs, AMs, CSMs
  • Sales Managers, Sales Leaders

And, whenever you’re ready… here are 3 ways I can help you crush your sales targets:

1. [NEW] Join the T-shaped Sales Community

The T-shaped Sales Community is for salespeople in tech. We produce tactical content, share opportunities, and shine a light on those who make sales happen. Join here.

2. Join the T-shaped Sales Development Program

Ditch the old sales development playbook and learn the skills that will make you successful in tomorrow’s sales environment. Apply today.

3. Work with me privately

If you’d like to work directly with me to take over the leaderboard, just book a call here. Tell me a little about what you’re selling and what you’d like to work on together, and I’ll get you all the details!

The ultimate LinkedIn sequence
T-shaped Sales Community
T-shaped Sales Development Program