Finally.

Your well deserved holiday is around the corner. You’re almost ready to close your computer and forget about your work for a few days or weeks.

The last thing you need to do is to set your OOO message. While most people see that as a formality, you can actually use this message to bring value to your prospects and book calls while you’re away.

Here’s how.

Tell a story

While most OOO messages are pretty standard and boring, we tend to forget that every single person sending us an email while we are away will receive our automated message. Sharing a story is a good way to grab your prospect’s attention and get them to read the rest of your message. I personally give a few details about my trip and share some fun anecdote about what I’m planning to do.

Have a call to action

As you finish your story, always make sure to drop a call to action, so your prospect can get value while you are away. You can drop a link to a blog post, a free resource, or a meeting link. I personally drop a link to my Free Online Training as it educates warm leads and often turns them into hot leads.

A template for you

Here’s the last template I used when I went motorcycling to Portugal. It generated 10 leads (while I was enjoying some great sights and having a beer by the pool).

Hi, I am currently somewhere in Portugal, riding a motorcycle and enjoying a nice break.

There is no time difference with Berlin, but you know, I may get a bit lazy and take some time to answer.

Also, I am running a business so I will monitor my mails and LinkedIn. But if your question can wait a few hours, it will wait a few hours.

If you really need to have a quick answer, put URGENT in the title of your message.

In the meantime, you can check the recording of the Sales Development Accelerator Plan here.

Best,

To conclude

OOO messages are great tools to make your story unique and show that you are more than just a job title. They help telling your story and build rapport while you’re away. You can even drop a quick video to go even further.