Welcome to a special edition of the Tactical Selling Newsletter…

BIG news – the AI Outreach System goes live tomorrow!

I created it because most salespeople know AI is a game changer for their job, but they don’t know where to start.

That’s usually because:

1. AI is overwhelming – I don’t know how to write a prompt…
2. Learning how to use AI for prospecting is time consuming – I don’t want to spend hours learning the ropes, only to find out the results are mediocre…
   
3. There’s a ton of new tools going live every day – Which one should I pick?!…

This online course answers all the above and teaches you how to research, contact, and book meetings with AI (and ChatGPT).

If you’re interested in integrating AI in your daily prospecting, then this is for you.

And because you’re a subscriber to my newsletter, you get a discount code. Use “BPP0IWE” at checkout and you’ll get 30% off (valid until Saturday).

You can access the video course here (live tomorrow at 4:00 PM Berlin time).

Cheers,
Thibaut

PS: This is the last special edition, I promise. We’re back to our normal Thursday-only programming next week. Sincere thank you for letting me add a couple emails while I share the news about the course.

In today’s newsletter, I’ll share the exact system I use to book meetings using GPT-4 (works with ChatGPT too). By following this system, you will stop playing around with GPT-4, and you’ll finally discover a system to use for efficient prospecting.

Here’s how, step-by-step:

Step 1: Do your research

Start by exporting the LinkedIn profile of the prospect you’d like to contact, here’s how:

1. Go to the LinkedIn profile of your prospect and locate the “More” button.
2. Click on “More” to reveal a dropdown menu.
3. In the dropdown menu, select “Save to PDF” to export the profile as a PDF. This works for 1st, 2nd, and 3rd degree connections.

When it’s done, help GPT-4 build connections between the problems you solve and the information about your prospect by using the following prompt:

“Here’s the LinkedIn profile of a prospect. I’m trying to get this prospect to reply to my LinkedIn messages and I need to mention an element of their profile that is relevant to problems I help solve:

• {problem 1}
• {problem 2}
• {problem 3}

Now find me 5 elements from this resume that I could mention to catch their attention. Here’s the resume:

{PDFcontent}”

If you want to see an example of how it’s done, check this free guide.

Step 2: Craft your messages

Now that you have a few personalization elements, you can use them to craft your outbound messages. There are different frameworks you can use, but I personally recommend this one:

• Trigger: a relevant piece of information about your prospect
• Question: a problem-oriented question to make your prospect reflect on it
• Teaser: an intriguing resource to get your prospect to reply
• CTA: a simple question

Here’s an example:

• Trigger: Eric, noticed you were hiring 20+ SDRs in 2023.
• Question: I’m curious to know how you’re preventing your new hires from taking too much time to go through their onboarding.
• Teaser: If you’re interested, I can share a short, 3-step playbook on fixing your onboarding process.
• CTA: Sounds interesting?

You can check this free guide to get more ideas.

Step 3: Follow-up to get a reply

If you send one message only, you’ll get almost no replies. Train GPT-4 on what a good message looks like (you can use step 2 for that), and ask it to come up with a new message for each problem your prospect is facing.

Here’s a prompt example:

In today’s newsletter, I’ll share the exact system I use to find personalization elements using GPT-4. By keeping these concepts in mind, you can stop wasting hours on research and use GPT-4 as your own personal assistant.

Follow these steps to get started:

Step 1: Feed the resume of your prospect to GPT-4

You can use any publicly available information about your prospect, but I find that using their LinkedIn profile is a good way to learn about their career, education, and interests.

To export the profile as a PDF, follow these steps:

1. Go to the LinkedIn profile of your prospect and locate the “More” button.
2. Click on “More” to reveal a dropdown menu.
3. In the dropdown menu, select “Save to PDF” to export the profile as a PDF. This works for 1st, 2nd, and 3rd degree connections.

In today’s newsletter, I’ll share three essential concepts to help you use GPT-4 and ChatGPT effectively in order to boost productivity and book more meetings. If you keep these concepts in mind, you’ll be able to use ChatGPT and GPT-4 to be more productive and to book more meetings.

Concept 1: Training the AI

Artificial intelligence, particularly ChatGPT and GPT-4, can be used as personal assistants. However, without sufficient training, the output and results obtained won’t be good enough.

To train AI effectively, you need to provide examples of high-quality outputs. For example, you can show ChatGPT and GPT-4 an email subject line or a well-crafted cold email you received. The AI can then generate similar subject lines or emails for different contexts.

Concept 2: Writing prompts

Prompt engineering is crucial when using ChatGPT and GPT-4. To write an effective prompt, you can ask the AI to act like a specific person or a job title. For example, you can take the name of a prospect you’d like to contact and ask the AI to come up with their top 3 challenges.

Example:

In today’s issue, I’m going to share 3 mistakes salespeople do when using ChatGPT, and how to fix them.

If you follow these steps, you’ll stop using ChatGPT as a nice-to-have, and you’ll discover 3 ways you can include it in your daily work to prospect more efficiently.

Here’s the list:

Mistake 1: They think it’s a web crawler

Here’s a comment I see all the time when I share tips about ChatGPT:

In today’s issue, I’m going to share 5 ChatGPT prompts you can use to help you book more meetings.

If you follow the steps below, you’ll stop playing around with ChatGPT, and you’ll start using it to give you an advantage and get noticed by your prospects.

Here’s the list:

Prompt 1: Find prospect problems

Prospect research is critical to getting replies when contacting prospects cold. It’s just extremely time-consuming. You can use the following prompt to help you come up with ideas of problems from your prospects.

Prompt: Act like [prospect name], the [job title] at [company]. [Company] is [description of company]. List your top 3 challenges for 2023. Bullet point and concise answer only.

How it works: ChatGPT isn’t a web crawler. If you use it like you would use Google, the output will be generic. Instead, feed it with as much details as you can about your prospect, and the business they are in.

Example: “Act like Jeff Weiss, Chief Revenue Officer at CMiC. CMiC is a construction software for accounting and project management, built on a Single Database Platform. List your top 3 challenges for 2023. Bullet point and concise answer only.”

In today’s issue, I’m going to share 4 AI tools I started using recently.

If you follow the steps below, you’ll learn concrete AI use cases to gain productivity and to focus on prospecting, generating opportunities, and closing more deals.

Here’s the list:

Tool 1: ChatGPT

This is my favorite AI tool by far. It’s actually the infrastructure on which most AI tools you’ll see after are based. I use it for:

• Saving 4+ hours of prospect research per week

• Catching the attention of my prospect to get a 50% reply rate

• Turning a marketing resource into a killer prospecting asset

• Generating email subject lines

• Building my outbound sequences from scratch

I’m still discovering use cases daily, so make sure to subscribe to my newsletter to learn about them in your mailbox.

Get it here.

Tool 2: Circleback

Circleback is a free AI tool that records your meetings on Zoom, Google Meets, Teams, or Webex. I like it because you can take any meeting link, share with Circleback, and it will appear as a guest and record your meeting. No setup required.

When the meeting is done, you’ll get a transcript, a summary of the conversation, and a follow-up email generated by the AI.

Get it here.

Tool 3: Scribe by LeadIQ

I’ve recently discovered Scribe by LeadIQ and it’s really exciting to save you time on prospect research. You just need to copy/paste the LinkedIn profile of your prospect and the tool retrieves prospect information and potential triggers, such as podcast appearances, Twitter posts, LinkedIn posts, or news about the company.

It then generates 3 variations of outbound emails with the triggers you have selected, and you can copy/paste them in your emails.

There’s still some customization to add to get a great outbound email, but it’s a definite time saver.

Get it here.

Tool 4: The AI Outreach System

Technically this is not a tool, but a system. I’m building so you can stop being ignored by prospects. You’ll start researching, contacting, and booking meetings like a creative outbound salesperson.

Included are 8 modules, 28 micro-lessons including videos, worksheets, and assignments.

It’s available for pre-order here.

And these are 4 AI tools you can’t afford to ignore if you’re prospecting daily, speaking to customers, and trying to reach your sales targets in a competitive environment.

Hope this helps!

Cheers,

Thibaut Souyris

In today’s issue, I’m going to share the 3 simple steps I follow to create my outbound sequences with ChatGPT.

If you can replicate these steps, you’ll generate an entire prospecting sequence, in 10 minutes or less.

Here’s how you can do it, step-by-step:

Step 1: List prospect’s symptoms

First, identify the symptoms your prospects are experiencing. What challenges are they facing? What pain points are they struggling with? Make a list of these symptoms, and use them as the basis for your outbound messages.

Here are two prompts you can use to do so:

1st prompt: Act like [prospect name], the [job title] at [company]. List your top 3 challenges for 2023. Bullet point and concise answer only.

Example:

In today’s issue, I’m going to share a simple system I use to create catchy email subject lines with AI, in under 5 minutes.

If you can replicate these steps, you’ll generate dozens of catchy email subject lines in no time.

Here’s how you can do it, step-by-step:

Step 1: Find 10 subject lines

Start by scouting your mailbox to find some catchy subject lines.

You can run a simple test. If the subject line made you open the email, then it’s good enough to make it to your list. A good subject line will make you stop what you’re doing, catch your attention and prompt you to open the email.

You can also explore blog posts from cold outreach email providers, and you’ll find tons of detailed research around subject lines, with detailed examples.

Here are 10 subject lines I liked:

• Thibaut, quick question

• Your thoughts

• CEO – a few tips

• RE: Follow up

• Need help?

• Thoughts?

• I might be wrong

• Open to this?

• Idea for podcast transcripts

• Idea for newsletter low open rate

Step 2: Turn the subject lines into templates

Now with your subject lines, do a bit of rewriting so you can feed them to ChatGPT and get some valuable output. Replace the elements of personalization (names, job titles, companies, pain points) with a placeholder.

Here’s how it looks for my 10 subject line examples:

• [First Name], quick question

• Your thoughts

• [Prospect’s job title] – a few tips

• RE: Follow up

• Need help?

• Thoughts?

• I might be wrong

• Open to this?

• Idea for [prospect pain point]

• Idea for [prospect challenge]

Step 3: Generate 10+ new subject lines with ChatGPT

And finally, feed the templatized email subject lines to ChatGPT, using the following prompt: